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Website quality and shopping behavio...

Semeradova, Tereza.

Website quality and shopping behaviorquantitative and qualitative evvidence /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Website quality and shopping behaviorby Tereza Semeradova, Petr Weinlich.
其他題名:	quantitative and qualitative evvidence /
作者:	Semeradova, Tereza.
其他作者:	Weinlich, Petr.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	x, 129 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Web sitesDesign.
電子資源:	https://doi.org/10.1007/978-3-030-44440-2
ISBN:	9783030444402$q(electronic bk.)

Website quality and shopping behaviorquantitative and qualitative evvidence /
Semeradova, Tereza.

Website quality and shopping behaviorquantitative and qualitative evvidence /[electronic resource] :by Tereza Semeradova, Petr Weinlich. - Cham :Springer International Publishing :2020. - x, 129 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

ISBN: 9783030444402$q(electronic bk.)

Standard No.: 10.1007/978-3-030-44440-2doiSubjects--Topical Terms:

203998
Web sites
--Design.

LC Class. No.: TK5105.888 / .S464 2020

Dewey Class. No.: 006.7

Website quality and shopping behaviorquantitative and qualitative evvidence /
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