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International student mobility and a...

Shkoler, Or.

International student mobility and access to higher education

Record Type:	Electronic resources : Monograph/item
Title/Author:	International student mobility and access to higher educationby Or Shkoler ... [et al.].
other author:	Shkoler, Or.
Published:	Cham :Springer International Publishing :2020.
Description:	xiii, 239 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Student mobility.
Online resource:	https://doi.org/10.1007/978-3-030-44139-5
ISBN:	9783030441395$q(electronic bk.)

International student mobility and access to higher education
International student mobility and access to higher education[electronic resource] /by Or Shkoler ... [et al.]. - Cham :Springer International Publishing :2020. - xiii, 239 p. :ill., digital ;24 cm. - Marketing and communication in higher education. - Marketing and communication in higher education..

1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies.

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.

ISBN: 9783030441395$q(electronic bk.)

Standard No.: 10.1007/978-3-030-44139-5doiSubjects--Topical Terms:

640916
Student mobility.

LC Class. No.: LB2375

Dewey Class. No.: 378.1982691

International student mobility and access to higher education
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245 0 0 $a International student mobility and access to higher education $h [electronic resource] / $c by Or Shkoler ... [et al.].
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300 $a xiii, 239 p. : $b ill., digital ; $c 24 cm.
490 1 $a Marketing and communication in higher education
505 0 $a 1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies.
520 $a This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
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