國立高雄大學圖資館 |

Language: English

Back

Oscar buzz and the influence of word...

Eagan, Owen.

Oscar buzz and the influence of word of mouth on movie success

Record Type:	Electronic resources : Monograph/item
Title/Author:	Oscar buzz and the influence of word of mouth on movie successby Owen Eagan.
Author:	Eagan, Owen.
Published:	Cham :Springer International Publishing :2020.
Description:	xiii, 132 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	AdvertisingMotion pictures.
Online resource:	https://doi.org/10.1007/978-3-030-41180-0
ISBN:	9783030411800$q(electronic bk.)

Oscar buzz and the influence of word of mouth on movie success
Eagan, Owen.

Oscar buzz and the influence of word of mouth on movie success[electronic resource] /by Owen Eagan. - Cham :Springer International Publishing :2020. - xiii, 132 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts.

This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film's outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services.

ISBN: 9783030411800$q(electronic bk.)

Standard No.: 10.1007/978-3-030-41180-0doiSubjects--Topical Terms:

859977
Advertising
--Motion pictures.

LC Class. No.: HF6161.M7 / E243 2020

Dewey Class. No.: 659.179143

Oscar buzz and the influence of word of mouth on movie success
LDR:02532nmm a2200325 a 4500 001 572778
003 DE-He213
005 20200805141129.0
006 m d
007 cr nn 008maaau
008 200925s2020 sz s 0 eng d
020 $a 9783030411800$q(electronic bk.)
020 $a 9783030411794$q(paper)
024 7 $a 10.1007/978-3-030-41180-0 $2 doi
035 $a 978-3-030-41180-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF6161.M7 $b E243 2020
072 7 $a AP $2 bicssc
072 7 $a PER004000 $2 bisacsh
072 7 $a AT $2 thema
082 0 4 $a 659.179143 $2 23
090 $a HF6161.M7 $b E11 2020
100 1 $a Eagan, Owen. $3 859976
245 1 0 $a Oscar buzz and the influence of word of mouth on movie success $h [electronic resource] / $c by Owen Eagan.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2020.
300 $a xiii, 132 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts.
520 $a This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film's outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services.
650 0 $a Advertising $x Motion pictures. $3 859977
650 0 $a Word-of-mouth advertising. $3 266578
650 0 $a Motion pictures $x Social aspects. $3 228228
650 1 4 $a Film/TV Industry. $3 764346
650 2 4 $a Media and Communication. $3 742407
650 2 4 $a American Cinema and TV. $3 826537
650 2 4 $a Popular Culture. $3 763075
650 2 4 $a Media Management. $3 305903
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-41180-0
950 $a Literature, Cultural and Media Studies (Springer-41173)