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Retail isn't deadinnovative strategi...

Spanke, Matthias.

Retail isn't deadinnovative strategies for brick and mortar retail success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Retail isn't deadby Matthias Spanke.
Reminder of title:	innovative strategies for brick and mortar retail success /
Author:	Spanke, Matthias.
Published:	Cham :Springer International Publishing :2020.
Description:	xiv, 137 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Retail trade.
Online resource:	https://doi.org/10.1007/978-3-030-36650-6
ISBN:	9783030366506$q(electronic bk.)

Retail isn't deadinnovative strategies for brick and mortar retail success /
Spanke, Matthias.

Retail isn't deadinnovative strategies for brick and mortar retail success /[electronic resource] :by Matthias Spanke. - Cham :Springer International Publishing :2020. - xiv, 137 p. :ill., digital ;24 cm.

1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns -- 13. Delivery -- 14. Point of Sale -- 15. Rent, Resale, Redesign -- 16. Closing Words.

This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included is are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.

ISBN: 9783030366506$q(electronic bk.)

Standard No.: 10.1007/978-3-030-36650-6doiSubjects--Topical Terms:

209588
Retail trade.

LC Class. No.: HF5429 / .S636 2020

Dewey Class. No.: 658.87

Retail isn't deadinnovative strategies for brick and mortar retail success /
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245 1 0 $a Retail isn't dead $h [electronic resource] : $b innovative strategies for brick and mortar retail success / $c by Matthias Spanke.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a xiv, 137 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns -- 13. Delivery -- 14. Point of Sale -- 15. Rent, Resale, Redesign -- 16. Closing Words.
520 $a This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included is are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
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650 1 4 $a Popular Science in Business and Management. $3 773010
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Business Strategy/Leadership. $3 524336
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