國立高雄大學圖資館 |

Language: English

Back

Understanding luxury fashionfrom emo...

Cantista, Isabel.

Understanding luxury fashionfrom emotions to brand building /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding luxury fashionedited by Isabel Cantista, Teresa Sadaba.
Reminder of title:	from emotions to brand building /
other author:	Cantista, Isabel.
Published:	Cham :Springer International Publishing :2020.
Description:	xxiii, 284 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Luxuries.
Online resource:	https://doi.org/10.1007/978-3-030-25654-8
ISBN:	9783030256548$q(electronic bk.)

Understanding luxury fashionfrom emotions to brand building /
Understanding luxury fashionfrom emotions to brand building /[electronic resource] :edited by Isabel Cantista, Teresa Sadaba. - Cham :Springer International Publishing :2020. - xxiii, 284 p. :ill., digital ;24 cm. - Palgrave advances in luxury,2662-1061. - Palgrave advances in luxury..

Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sadaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonca -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; Francois H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

ISBN: 9783030256548$q(electronic bk.)

Standard No.: 10.1007/978-3-030-25654-8doiSubjects--Topical Terms:

673628
Luxuries.

LC Class. No.: HD9999.L852

Dewey Class. No.: 338.47687

Understanding luxury fashionfrom emotions to brand building /
LDR:03161nmm a2200337 a 4500 001 573942
003 DE-He213
005 20200306110629.0
006 m d
007 cr nn 008maaau
008 201007s2020 sz s 0 eng d
020 $a 9783030256548$q(electronic bk.)
020 $a 9783030256531$q(paper)
024 7 $a 10.1007/978-3-030-25654-8 $2 doi
035 $a 978-3-030-25654-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.L852
072 7 $a KND $2 bicssc
072 7 $a BUS070000 $2 bisacsh
072 7 $a KND $2 thema
082 0 4 $a 338.47687 $2 23
090 $a HD9999.L852 $b U55 2020
245 0 0 $a Understanding luxury fashion $h [electronic resource] : $b from emotions to brand building / $c edited by Isabel Cantista, Teresa Sadaba.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a xxiii, 284 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave advances in luxury, $x 2662-1061
505 0 $a Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sadaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonca -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; Francois H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover.
520 $a Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
650 0 $a Luxuries. $3 673628
650 0 $a Clothing trade. $3 222749
650 1 4 $a Luxury. $3 787209
650 2 4 $a Branding. $3 779366
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Sustainability Management. $3 739721
650 2 4 $a Corporate Social Responsibility. $3 744984
650 2 4 $a Aesthetics. $3 178371
700 1 $a Cantista, Isabel. $3 861440
700 1 $a Sadaba, Teresa. $3 861441
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Palgrave advances in luxury. $3 772776
856 4 0 $u https://doi.org/10.1007/978-3-030-25654-8
950 $a Business and Management (Springer-41169)