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Eurasian business perspectivesprocee...

Bilgin, Mehmet Huseyin.

Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Eurasian business perspectivesedited by Mehmet Huseyin Bilgin ... [et al.].
Reminder of title:	proceedings of the 25th Eurasia Business and Economics Society Conference /
other author:	Bilgin, Mehmet Huseyin.
Published:	Cham :Springer International Publishing :2020.
Description:	xvii, 367 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Motivation research (Marketing)
Online resource:	https://doi.org/10.1007/978-3-030-35051-2
ISBN:	9783030350512$q(electronic bk.)

Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /
Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /[electronic resource] :edited by Mehmet Huseyin Bilgin ... [et al.]. - Cham :Springer International Publishing :2020. - xvii, 367 p. :ill., digital ;24 cm. - Eurasian studies in business and economics,12/22364-5067 ;. - Eurasian studies in business and economics ;1..

Marketing -- Tourism -- Management -- Accounting and Finance.

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.

ISBN: 9783030350512$q(electronic bk.)

Standard No.: 10.1007/978-3-030-35051-2doiSubjects--Topical Terms:

310862
Motivation research (Marketing)

LC Class. No.: HF5415.34 / .E973 2020

Dewey Class. No.: 658.8342

Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /
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