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Eurasian business perspectivesprocee...

Bilgin, Mehmet Huseyin.

Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Eurasian business perspectivesedited by Mehmet Huseyin Bilgin ... [et al.].
其他題名:	proceedings of the 25th Eurasia Business and Economics Society Conference /
其他作者:	Bilgin, Mehmet Huseyin.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xvii, 367 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Motivation research (Marketing)
電子資源:	https://doi.org/10.1007/978-3-030-35051-2
ISBN:	9783030350512$q(electronic bk.)

Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /
Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /[electronic resource] :edited by Mehmet Huseyin Bilgin ... [et al.]. - Cham :Springer International Publishing :2020. - xvii, 367 p. :ill., digital ;24 cm. - Eurasian studies in business and economics,12/22364-5067 ;. - Eurasian studies in business and economics ;1..

Marketing -- Tourism -- Management -- Accounting and Finance.

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.

ISBN: 9783030350512$q(electronic bk.)

Standard No.: 10.1007/978-3-030-35051-2doiSubjects--Topical Terms:

310862
Motivation research (Marketing)

LC Class. No.: HF5415.34 / .E973 2020

Dewey Class. No.: 658.8342

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