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Lessons from Trump's political commu...

Morini, Marco.

Lessons from Trump's political communicationhow to dominate the media environment /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Lessons from Trump's political communicationby Marco Morini.
Reminder of title:	how to dominate the media environment /
Author:	Morini, Marco.
Published:	Cham :Springer International Publishing :2020.
Description:	xi, 126 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Communication in politicsUnited States.
Online resource:	https://doi.org/10.1007/978-3-030-39010-5
ISBN:	9783030390105$q(electronic bk.)

Lessons from Trump's political communicationhow to dominate the media environment /
Morini, Marco.

Lessons from Trump's political communicationhow to dominate the media environment /[electronic resource] :by Marco Morini. - Cham :Springer International Publishing :2020. - xi, 126 p. :ill., digital ;24 cm. - Political campaigning and communication,2662-589X. - Political campaigning and communication..

Chapter 1. Disintermediator-in-Chief -- Chapter 2. The Permanent Campaigner -- Chapter 3. The Clowning Performer -- Chapter 4. The Fascist Rhetor (The Incendiary Populist) -- Chapter 5. Exploiting the media ecosystem.

This book explores Donald Trump's political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump's jokes, mockeries and distinct rhetoric - showing similarities to rhetorical strategies of Nazis during the 1930s - help him impersonate the populist 'everyday man' who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media's news logics and taken advantage of the American public's lack of trust in journalism. Marco Morini is Assistant Professor in Political Science at the University of Rome "La Sapienza", Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.

ISBN: 9783030390105$q(electronic bk.)

Standard No.: 10.1007/978-3-030-39010-5doiSubjects--Personal Names:

246364
Trump, Donald,
1946-Subjects--Topical Terms:

180657
Communication in politics
--United States.

LC Class. No.: E912 / .M67 2020

Dewey Class. No.: 973.933092

Lessons from Trump's political communicationhow to dominate the media environment /
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520 $a This book explores Donald Trump's political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump's jokes, mockeries and distinct rhetoric - showing similarities to rhetorical strategies of Nazis during the 1930s - help him impersonate the populist 'everyday man' who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media's news logics and taken advantage of the American public's lack of trust in journalism. Marco Morini is Assistant Professor in Political Science at the University of Rome "La Sapienza", Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.
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