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Temporal modelling of customer behaviour

Luo, Ling.

Temporal modelling of customer behaviour

Record Type:	Electronic resources : Monograph/item
Title/Author:	Temporal modelling of customer behaviourby Ling Luo.
Author:	Luo, Ling.
Published:	Cham :Springer International Publishing :2020.
Description:	xv, 123 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behaviorMathematical models.
Online resource:	https://doi.org/10.1007/978-3-030-18289-2
ISBN:	9783030182892$q(electronic bk.)

Temporal modelling of customer behaviour
Luo, Ling.

Temporal modelling of customer behaviour[electronic resource] /by Ling Luo. - Cham :Springer International Publishing :2020. - xv, 123 p. :ill., digital ;24 cm. - Springer theses,2190-5053. - Springer theses..

This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers' purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.

ISBN: 9783030182892$q(electronic bk.)

Standard No.: 10.1007/978-3-030-18289-2doiSubjects--Topical Terms:

190790
Consumer behavior
--Mathematical models.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Temporal modelling of customer behaviour
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245 1 0 $a Temporal modelling of customer behaviour $h [electronic resource] / $c by Ling Luo.
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300 $a xv, 123 p. : $b ill., digital ; $c 24 cm.
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520 $a This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers' purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.
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