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Myth in modern media management and ...

Kalinowska-Zeleznik, Anna, (1971-)

Myth in modern media management and marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Myth in modern media management and marketingJan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik.
other author:	Kreft, Jan,
Published:	Hershey PA :Business Science Reference,2020.
Description:	1 online resource (xvi, 317 p.)
Subject:	Mass mediaManagement.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
ISBN:	9781522591023 (ebk.)

Myth in modern media management and marketing
Myth in modern media management and marketing[electronic resource] /Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik. - Hershey PA :Business Science Reference,2020. - 1 online resource (xvi, 317 p.)

Includes bibliographical references.

Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong.

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

ISBN: 9781522591023 (ebk.)

LCCN: 2018057847Subjects--Topical Terms:

537504
Mass media
--Management.

LC Class. No.: P96.M34 / M98 2020

Dewey Class. No.: 384.068

Myth in modern media management and marketing
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020 $a 9781522591023 (ebk.)
020 $a 9781522591009 (hbk.)
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050 0 0 $a P96.M34 $b M98 2020
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245 0 0 $a Myth in modern media management and marketing $h [electronic resource] / $c Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik.
260 $a Hershey PA : $b Business Science Reference, $c 2020.
300 $a 1 online resource (xvi, 317 p.)
504 $a Includes bibliographical references.
505 0 $a Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong.
520 $a "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- $c Provided by publisher.
650 0 $a Mass media $x Management. $3 537504
650 0 $a Mass media $x Marketing. $3 333288
700 1 $a Kreft, Jan, $e editor. $3 867647
700 1 $a Kuczamer-Klopotowska, Sylwia, $d 1971- $e editor. $3 867648
700 1 $a Kalinowska-Zeleznik, Anna, $d 1971- $e editor. $3 867649
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9