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Improving marketing strategies for p...

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Arslan, Yusuf,

Improving marketing strategies for private label products

Record Type:	Electronic resources : Monograph/item
Title/Author:	Improving marketing strategies for private label productsYusuf Arslan, Sakarya University, Turkey.
Author:	Arslan, Yusuf,
Published:	Hershey, PA :IGI Global, Business Science Reference,2020.
Description:	1 online resource (xxiii, 383 p.)
Subject:	House brandsMarketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0257-0
ISBN:	9781799802594 (ebk.)

Improving marketing strategies for private label products
Arslan, Yusuf,

Improving marketing strategies for private label products[electronic resource] /Yusuf Arslan, Sakarya University, Turkey. - Hershey, PA :IGI Global, Business Science Reference,2020. - 1 online resource (xxiii, 383 p.)

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--

ISBN: 9781799802594 (ebk.)

LCCN: 2019019471Subjects--Topical Terms:

867681
House brands
--Marketing.

LC Class. No.: HD69.B7 / A767 2020

Dewey Class. No.: 658.8/02

Improving marketing strategies for private label products
LDR:00860cmm a2200205 a 4500 001 578822
005 20201015111747.0
008 201216s2020 pau b 000 0 eng
010 $a 2019019471
020 $a 9781799802594 (ebk.)
020 $a 9781799802570 (hbk.)
020 $a 9781799802587 (pbk.)
035 $a 1091006117
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HD69.B7 $b A767 2020
082 0 0 $a 658.8/02 $2 23
100 1 $a Arslan, Yusuf, $e author. $3 867680
245 1 0 $a Improving marketing strategies for private label products $h [electronic resource] / $c Yusuf Arslan, Sakarya University, Turkey.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2020.
300 $a 1 online resource (xxiii, 383 p.)
520 $a ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- $c Provided by publisher.
650 0 $a House brands $x Marketing. $3 867681
650 0 $a Marketing $x Planning. $3 250863
650 0 $a Strategic planning. $3 191522
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0257-0

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EB HD69.B7 A767 2020 2020

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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0257-0

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