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Digital marketing strategies and mod...

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Guarda, Teresa, (1966-)

Digital marketing strategies and models for competitive business

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital marketing strategies and models for competitive businessFilipe Mota Pinto and Teresa Guarda, editors.
other author:	Mota Pinto, Filipe,
Published:	Hershey :Business Science Reference,2020.
Description:	1 online resource (xxi, 240 p.)
Subject:	MarketingData processing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2963-8
ISBN:	9781799829652 (ebk.)

Digital marketing strategies and models for competitive business
Digital marketing strategies and models for competitive business[electronic resource] /Filipe Mota Pinto and Teresa Guarda, editors. - Hershey :Business Science Reference,2020. - 1 online resource (xxi, 240 p.)

Includes bibliographical references and index.

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--

ISBN: 9781799829652 (ebk.)

LCCN: 2019045657Subjects--Topical Terms:

221562
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .D54 2020

Dewey Class. No.: 658.8/72

Digital marketing strategies and models for competitive business
LDR:00942cmm a2200217 a 4500 001 578860
005 20201019114035.0
008 201216s2020 pau b 001 0 eng
010 $a 2019045657
020 $a 9781799829652 (ebk.)
020 $a 9781799829638 (hbk.)
020 $a 9781799829645 (pbk.)
035 $a 1091006155
040 $a DLC $b eng $c DLC
050 0 0 $a HF5415.125 $b .D54 2020
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Digital marketing strategies and models for competitive business $h [electronic resource] / $c Filipe Mota Pinto and Teresa Guarda, editors.
260 $a Hershey : $b Business Science Reference, $c 2020.
300 $a 1 online resource (xxi, 240 p.)
504 $a Includes bibliographical references and index.
520 $a ""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"-- $c Provided by publisher.
650 0 $a Marketing $x Data processing. $3 221562
650 0 $a Internet marketing. $3 208232
650 0 $a Electronic commerce. $3 189326
700 1 $a Mota Pinto, Filipe, $e editor. $3 867753
700 1 $a Guarda, Teresa, $d 1966- $e editor. $3 867754
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2963-8

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EB HF5415.125 .D54 2020 2020

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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2963-8

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