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Innovations in digital branding and ...

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Das, Subhankar, (1981-)

Innovations in digital branding and content marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Innovations in digital branding and content marketingSubhankar Das and Subhra Rani Mondal, editors.
other author:	Das, Subhankar,
Published:	Hershey :Business Science Reference,2021.
Description:	1 online resource (xxii, 311 p.)
Subject:	AdvertisingResearch.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4420-4
ISBN:	9781799844211 (ebk.)

Innovations in digital branding and content marketing
Innovations in digital branding and content marketing[electronic resource] /Subhankar Das and Subhra Rani Mondal, editors. - Hershey :Business Science Reference,2021. - 1 online resource (xxii, 311 p.)

Includes bibliographical references and index.

"This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"--

ISBN: 9781799844211 (ebk.)

LCCN: 2020001197Subjects--Topical Terms:

251272
Advertising
--Research.

LC Class. No.: HF5814 / .I46 2021

Dewey Class. No.: 658.8/72

Innovations in digital branding and content marketing
LDR:00930cmm a2200217 a 4500 001 578878
005 20201019151108.0
008 201216s2020 pau b 001 0 eng
010 $a 2020001197
020 $a 9781799844211 (ebk.)
020 $a 9781799844204 (hbk.)
020 $a 9781799852797 (pbk.)
035 $a 1091006173
040 $a DLC $b eng $c DLC
050 0 0 $a HF5814 $b .I46 2021
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Innovations in digital branding and content marketing $h [electronic resource] / $c Subhankar Das and Subhra Rani Mondal, editors.
260 $a Hershey : $b Business Science Reference, $c 2021.
300 $a 1 online resource (xxii, 311 p.)
504 $a Includes bibliographical references and index.
520 $a "This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"-- $c Provided by publisher.
650 0 $a Advertising $x Research. $3 251272
650 0 $a Internet marketing $x Research. $3 867788
650 0 $a Marketing research $x Technological innovations. $3 867789
700 1 $a Das, Subhankar, $d 1981- $e editor. $3 867786
700 1 $a Mondal, Subhra Rani, $d 1983- $e editor. $3 867787
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4420-4

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EB HF5814 .I46 2021 2021

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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4420-4

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