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Toyota's global marketing strategyin...

Hibino, Shōzō, (1940-)

Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Toyota's global marketing strategyShozo Hibino, Koichiro Noguchi, Gerhard Plenert.
Reminder of title:	innovation through breakthrough thinking and kaizen /
Author:	Hibino, Shōzō,
other author:	Noguchi, Koichiro,
Published:	Boca Raton, FL :CRC Press,2017.
Description:	1 online resource (xviii, 166 p.)
Subject:	MarketingPlanning.
Online resource:	https://www.taylorfrancis.com/books/9781315163567
ISBN:	9781315163567 (ebk.)

Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /
Hibino, Shōzō,1940-

Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /[electronic resource] :Shozo Hibino, Koichiro Noguchi, Gerhard Plenert. - Boca Raton, FL :CRC Press,2017. - 1 online resource (xviii, 166 p.)

Includes bibliographical references.

Prologue -- Secret ingredient #1: don't chase tradition : the uniqueness principle -- Secret ingredient #2: just-in-time information collection : the purposeful information principle -- Secret ingredient #3: a professional systems architecture : the systems principle the secret -- The hybrid thinking engine drives Toyota : breakthrough thinking's four principles -- Secret ingredient #4: a company that nurtures people : the people involvement principle -- Secret ingredient #5: exploring the reason for existence : the purpose principle -- Secret ingredient #6: in pursuit of the ultimate solution : the future solution principle -- Secret ingredient #7: when progressing toward ideal future solutions, confront the present : the living solution principle -- The 7 thinking habits of global marketing -- References -- Appendix.

ISBN: 9781315163567 (ebk.)

LCCN: 2017010294Subjects--Corporate Names:

868026
Toyota Jidōsha Kabushiki Kaisha
--Management.Subjects--Topical Terms:

250863
Marketing
--Planning.

LC Class. No.: HF5415.13 / .H48 2017

Dewey Class. No.: 658.8/02

Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /
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245 1 0 $a Toyota's global marketing strategy $h [electronic resource] : $b innovation through breakthrough thinking and kaizen / $c Shozo Hibino, Koichiro Noguchi, Gerhard Plenert.
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300 $a 1 online resource (xviii, 166 p.)
504 $a Includes bibliographical references.
505 0 $a Prologue -- Secret ingredient #1: don't chase tradition : the uniqueness principle -- Secret ingredient #2: just-in-time information collection : the purposeful information principle -- Secret ingredient #3: a professional systems architecture : the systems principle the secret -- The hybrid thinking engine drives Toyota : breakthrough thinking's four principles -- Secret ingredient #4: a company that nurtures people : the people involvement principle -- Secret ingredient #5: exploring the reason for existence : the purpose principle -- Secret ingredient #6: in pursuit of the ultimate solution : the future solution principle -- Secret ingredient #7: when progressing toward ideal future solutions, confront the present : the living solution principle -- The 7 thinking habits of global marketing -- References -- Appendix.
610 2 0 $a Toyota Jidōsha Kabushiki Kaisha $x Management. $3 868026
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650 0 $a Strategic planning. $3 191522
700 1 $a Noguchi, Koichiro, $e author. $3 868027
700 1 $a Plenert, Gerhard Johannes, $e author. $3 868028
856 4 0 $u https://www.taylorfrancis.com/books/9781315163567