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Advances in digital marketing and eC...

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Advances in digital marketing and eCommerceFirst International Conference, 2020 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerceedited by Francisco J. Martinez-Lopez, Steven D'Alessandro.
Reminder of title:	First International Conference, 2020 /
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer International Publishing :2020.
Description:	ix, 220 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Electronic commerce
Online resource:	https://doi.org/10.1007/978-3-030-47595-6
ISBN:	9783030475956$q(electronic bk.)

Advances in digital marketing and eCommerceFirst International Conference, 2020 /
Advances in digital marketing and eCommerceFirst International Conference, 2020 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Steven D'Alessandro. - Cham :Springer International Publishing :2020. - ix, 220 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020) Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

ISBN: 9783030475956$q(electronic bk.)

Standard No.: 10.1007/978-3-030-47595-6doiSubjects--Topical Terms:

253453
Electronic commerce

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerceFirst International Conference, 2020 /
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245 1 0 $a Advances in digital marketing and eCommerce $h [electronic resource] : $b First International Conference, 2020 / $c edited by Francisco J. Martinez-Lopez, Steven D'Alessandro.
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490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020) Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
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