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Advances in digital marketing and eC...

(1998 :)

Advances in digital marketing and eCommerceFirst International Conference, 2020 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in digital marketing and eCommerceedited by Francisco J. Martinez-Lopez, Steven D'Alessandro.
其他題名:	First International Conference, 2020 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	ix, 220 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Electronic commerce
電子資源:	https://doi.org/10.1007/978-3-030-47595-6
ISBN:	9783030475956$q(electronic bk.)

Advances in digital marketing and eCommerceFirst International Conference, 2020 /
Advances in digital marketing and eCommerceFirst International Conference, 2020 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Steven D'Alessandro. - Cham :Springer International Publishing :2020. - ix, 220 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020) Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

ISBN: 9783030475956$q(electronic bk.)

Standard No.: 10.1007/978-3-030-47595-6doiSubjects--Topical Terms:

253453
Electronic commerce

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerceFirst International Conference, 2020 /
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