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Consumption behaviour and social res...
~
Gupta, Karnika.
Consumption behaviour and social responsibilitya consumer research approach /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Consumption behaviour and social responsibilityby Karnika Gupta, Narendra Singh.
Reminder of title:
a consumer research approach /
Author:
Gupta, Karnika.
other author:
Singh, Narendra.
Published:
Singapore :Springer Singapore :2020.
Description:
xxv, 450 p. :ill. (some col.), digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Consumer behaviorMoral and ethical aspects.
Online resource:
https://doi.org/10.1007/978-981-15-3005-0
ISBN:
9789811530050$q(electronic bk.)
Consumption behaviour and social responsibilitya consumer research approach /
Gupta, Karnika.
Consumption behaviour and social responsibility
a consumer research approach /[electronic resource] :by Karnika Gupta, Narendra Singh. - Singapore :Springer Singapore :2020. - xxv, 450 p. :ill. (some col.), digital ;24 cm. - Approaches to global sustainability, markets, and governance,2520-8772. - Approaches to global sustainability, markets, and governance..
Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions.
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
ISBN: 9789811530050$q(electronic bk.)
Standard No.: 10.1007/978-981-15-3005-0doiSubjects--Topical Terms:
868817
Consumer behavior
--Moral and ethical aspects.
LC Class. No.: HF5415.32 / .G878 2020
Dewey Class. No.: 174.4
Consumption behaviour and social responsibilitya consumer research approach /
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Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions.
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This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
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Business and Management (Springer-41169)
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EB HF5415.32 .G977 2020 2020
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https://doi.org/10.1007/978-981-15-3005-0
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