國立高雄大學圖資館 |

Language: English

Back

Hedonism, utilitarianism, and consum...

Scarpi, Daniele.

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Hedonism, utilitarianism, and consumer behaviorby Daniele Scarpi.
Reminder of title:	exploring the consequences of customer orientation /
Author:	Scarpi, Daniele.
Published:	Cham :Springer International Publishing :2020.
Description:	xxi, 192 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Customer relations.
Online resource:	https://doi.org/10.1007/978-3-030-43876-0
ISBN:	9783030438760$q(electronic bk.)

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
Scarpi, Daniele.

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /[electronic resource] :by Daniele Scarpi. - Cham :Springer International Publishing :2020. - xxi, 192 p. :ill., digital ;24 cm.

1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the selective distribution -- 7. Comparison of the distribution channels.

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts - intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

ISBN: 9783030438760$q(electronic bk.)

Standard No.: 10.1007/978-3-030-43876-0doiSubjects--Topical Terms:

202164
Customer relations.

LC Class. No.: HF5415.5 / .S337 2020

Dewey Class. No.: 658.812

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
LDR:02435nmm a2200337 a 4500 001 579439
003 DE-He213
005 20200922151620.0
006 m
007 cr
008 201229s2020
020 $a 9783030438760$q(electronic bk.)
020 $a 9783030438753$q(paper)
024 7 $a 10.1007/978-3-030-43876-0 $2 doi
035 $a 978-3-030-43876-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.5 $b .S337 2020
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.812 $2 23
090 $a HF5415.5 $b .S286 2020
100 1 $a Scarpi, Daniele. $3 868823
245 1 0 $a Hedonism, utilitarianism, and consumer behavior $h [electronic resource] : $b exploring the consequences of customer orientation / $c by Daniele Scarpi.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a xxi, 192 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the selective distribution -- 7. Comparison of the distribution channels.
520 $a This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts - intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
650 0 $a Customer relations. $3 202164
650 0 $a Customer services. $3 200368
650 0 $a Consumer behavior. $3 185170
650 1 4 $a Marketing. $3 182957
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-43876-0
950 $a Business and Management (Springer-41169)