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Hedonism, utilitarianism, and consum...

Scarpi, Daniele.

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Hedonism, utilitarianism, and consumer behaviorby Daniele Scarpi.
其他題名:	exploring the consequences of customer orientation /
作者:	Scarpi, Daniele.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xxi, 192 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Customer relations.
電子資源:	https://doi.org/10.1007/978-3-030-43876-0
ISBN:	9783030438760$q(electronic bk.)

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
Scarpi, Daniele.

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /[electronic resource] :by Daniele Scarpi. - Cham :Springer International Publishing :2020. - xxi, 192 p. :ill., digital ;24 cm.

1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the selective distribution -- 7. Comparison of the distribution channels.

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts - intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

ISBN: 9783030438760$q(electronic bk.)

Standard No.: 10.1007/978-3-030-43876-0doiSubjects--Topical Terms:

202164
Customer relations.

LC Class. No.: HF5415.5 / .S337 2020

Dewey Class. No.: 658.812

Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
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505 0 $a 1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the selective distribution -- 7. Comparison of the distribution channels.
520 $a This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts - intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
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