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The designing for growth field booka...

Brozenske, Rachel,

The designing for growth field booka step-by-step project guide /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The designing for growth field bookJeanne Liedtka, Tim Ogilvie, Rachel Brozenske.
Reminder of title:	a step-by-step project guide /
Author:	Liedtka, Jeanne,
other author:	Ogilvie, Tim,
Description:	1 online resource (153 p.)
Subject:	Creative ability in business.
Online resource:	https://portal.igpublish.com/iglibrary/search/COLB0002459.html
ISBN:	9780231187893

The designing for growth field booka step-by-step project guide /
Liedtka, Jeanne,

The designing for growth field booka step-by-step project guide /Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske. - 2nd ed. - 1 online resource (153 p.)

Includes bibliographical references and index.

The designing for growth field book : a step-by-step project guide, second edition -- Table of Contents -- Using Your Field Book -- Foundations -- Strategy and Design Thinking -- The Steps -- Step 1: Identify an Opportunity -- Step 2: Scope Your Project -- Step 3: Draft Your Design Brief -- Step 4: Make Your Plans -- Step 5: Do Your Research -- Step 6: Identify Insights -- Step 7: Establish Design Criteria -- Step 8: Brainstorm Ideas -- Step 9: Develop Concepts -- Step 10: Create Some Napkin Pitches -- Step 11: Surface Key Assumptions -- Step 12: Make Prototypes -- Step 13: Get Feedback from Stakeholders -- Step 14: Run Your Learning Launches -- Step 15: What’s Next? -- The Tools -- Secondary Research -- Direct Observation -- Ethnographic Conversations -- Job to Be Done -- Value Chain Analysis -- Journey Mapping -- Personas -- 360 Empathy -- Creating Posters -- Analogies -- Brainstorming -- Anchors -- 5Bs Supply Chain Map -- Forced Connections -- Value/Ease Grid -- Visualization Basics -- The Big What If -- Storytelling -- Storyboarding -- Co-creation Tools -- Templates -- Resources -- List of Universal Human Feelings -- List of Universal Human Needs -- An Example Project -- Setting the Scene -- Acknowledgments.

Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.

Mode of access: World Wide Web.

ISBN: 9780231187893Subjects--Topical Terms:

201930
Creative ability in business.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD53

Dewey Class. No.: 658.4/063

The designing for growth field booka step-by-step project guide /
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520 $a Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.
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