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Business cases that get results /

Marshall, Carrie,

Business cases that get results /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business cases that get results /Carrie Marshall.
Author:	Marshall, Carrie,
Description:	1 online resource (78 p.)
Subject:	Proposal writing in business.
Online resource:	https://portal.igpublish.com/iglibrary/search/NBNIB0006219.html
ISBN:	178017456X

Business cases that get results /
Marshall, Carrie,

Business cases that get results /Carrie Marshall. - 1st ed. - 1 online resource (78 p.)

Includes bibliographical references and index.

Business cases that get results -- Contents -- Author -- Preface -- 1. Introduction: What is a Business Case? -- 2. The Key Questions Your Case Needs to Answer -- 3. The Importance of Identifying Every Stakeholder -- 4. How to Structure Your Business Case -- 5. Benefits and Outcome Analysis -- 6. Thinking about Risks -- 7. Roi: What It is and Why you Need to Show It -- 8. Internal Opposition: The Enemy in the Ranks -- 9. Making Your Case with a Presentation -- 10. The Importance of Editing -- 11. Submitting your Business Case -- 12. Afterword -- References -- Index.

Access restricted to authorized users and institutions.

A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Mode of access: World Wide Web.

ISBN: 178017456XSubjects--Topical Terms:

245207
Proposal writing in business.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5718.5

Dewey Class. No.: 658.15224

Business cases that get results /
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100 1 $a Marshall, Carrie, $e author. $3 869767
245 1 0 $a Business cases that get results / $c Carrie Marshall.
250 $a 1st ed.
264 1 $a Swindon, United Kingdom : $b BCS Learning & Development Ltd., $c 2019.
264 4 $c ©2019
300 $a 1 online resource (78 p.)
336 $a text $b txt $2 rdacontent
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338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a Business cases that get results -- Contents -- Author -- Preface -- 1. Introduction: What is a Business Case? -- 2. The Key Questions Your Case Needs to Answer -- 3. The Importance of Identifying Every Stakeholder -- 4. How to Structure Your Business Case -- 5. Benefits and Outcome Analysis -- 6. Thinking about Risks -- 7. Roi: What It is and Why you Need to Show It -- 8. Internal Opposition: The Enemy in the Ranks -- 9. Making Your Case with a Presentation -- 10. The Importance of Editing -- 11. Submitting your Business Case -- 12. Afterword -- References -- Index.
506 $a Access restricted to authorized users and institutions.
520 $a A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
538 $a Mode of access: World Wide Web.
650 0 $a Proposal writing in business. $3 245207
655 4 $a Electronic books. $2 local. $3 214472
856 4 0 $u https://portal.igpublish.com/iglibrary/search/NBNIB0006219.html