語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Perspectives on consumer behaviourth...
~
SpringerLink (Online service)
Perspectives on consumer behaviourtheoretical aspects and practical applications /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Perspectives on consumer behaviouredited by Wlodzimierz Sroka.
其他題名:
theoretical aspects and practical applications /
其他作者:
Sroka, Wlodzimierz.
出版者:
Cham :Springer International Publishing :2020.
面頁冊數:
xx, 338 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Consumer behavior.
電子資源:
https://doi.org/10.1007/978-3-030-47380-8
ISBN:
9783030473808$q(electronic bk.)
Perspectives on consumer behaviourtheoretical aspects and practical applications /
Perspectives on consumer behaviour
theoretical aspects and practical applications /[electronic resource] :edited by Wlodzimierz Sroka. - Cham :Springer International Publishing :2020. - xx, 338 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941. - Contributions to management science..
Economic and legal aspects of sustainable consumer behaviour -- Expectations for trends in household living standards and different perceptions in selected Central European countries -- Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour -- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives -- Understanding the cross-cultural specifics of consumer behaviour -- Multidimensional analysis of consumer behaviour on the European digital market -- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic -- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic -- Sustainable consumption behaviour in Poland through a PLS-SEM mode -- Factors influencing consumer behaviour across products and services -- Coffee consumer segmentation - implications for producers and sellers -- Identification of the reasons why individual consumers purchase dietary supplements -- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model -- How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment -- Consumer behaviour - implications for business strategy -- Omni-channel retailing strategy and research agenda -- How marketing shapes the behaviour of culture participants -- Determinants of purchasing decisions of restaurant consumers: a case study analysis -- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
ISBN: 9783030473808$q(electronic bk.)
Standard No.: 10.1007/978-3-030-47380-8doiSubjects--Topical Terms:
185170
Consumer behavior.
LC Class. No.: HF5415.32 / .P477 2020
Dewey Class. No.: 658.8342
Perspectives on consumer behaviourtheoretical aspects and practical applications /
LDR
:03465nmm a2200337 a 4500
001
580358
003
DE-He213
005
20201027102213.0
006
m
007
cr
008
210105s2020
020
$a
9783030473808$q(electronic bk.)
020
$a
9783030473792$q(paper)
024
7
$a
10.1007/978-3-030-47380-8
$2
doi
035
$a
978-3-030-47380-8
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.32
$b
.P477 2020
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS016000
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
658.8342
$2
23
090
$a
HF5415.32
$b
.P467 2020
245
0 0
$a
Perspectives on consumer behaviour
$h
[electronic resource] :
$b
theoretical aspects and practical applications /
$c
edited by Wlodzimierz Sroka.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2020.
300
$a
xx, 338 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Contributions to management science,
$x
1431-1941
505
0
$a
Economic and legal aspects of sustainable consumer behaviour -- Expectations for trends in household living standards and different perceptions in selected Central European countries -- Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour -- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives -- Understanding the cross-cultural specifics of consumer behaviour -- Multidimensional analysis of consumer behaviour on the European digital market -- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic -- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic -- Sustainable consumption behaviour in Poland through a PLS-SEM mode -- Factors influencing consumer behaviour across products and services -- Coffee consumer segmentation - implications for producers and sellers -- Identification of the reasons why individual consumers purchase dietary supplements -- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model -- How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment -- Consumer behaviour - implications for business strategy -- Omni-channel retailing strategy and research agenda -- How marketing shapes the behaviour of culture participants -- Determinants of purchasing decisions of restaurant consumers: a case study analysis -- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.
520
$a
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
650
0
$a
Consumer behavior.
$3
185170
650
1 4
$a
Consumer Behavior.
$3
772804
650
2 4
$a
Branding.
$3
779366
650
2 4
$a
Market Research/Competitive Intelligence.
$3
731061
700
1
$a
Sroka, Wlodzimierz.
$3
726307
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Contributions to management science.
$3
557484
856
4 0
$u
https://doi.org/10.1007/978-3-030-47380-8
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000185017
電子館藏
1圖書
電子書
EB HF5415.32 .P467 2020 2020
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://doi.org/10.1007/978-3-030-47380-8
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入