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Hidden persuaders in cocoa and choco...

Januszewska, Renata,

Hidden persuaders in cocoa and chocolatea flavor lexicon for cocoa and chocolate sensory professionals /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Hidden persuaders in cocoa and chocolateRenata Januszewska.
Reminder of title:	a flavor lexicon for cocoa and chocolate sensory professionals /
Author:	Januszewska, Renata,
Published:	Duxford, United Kingdom :Woodhead Publishing, an imprint of Elsevier,2018.
Description:	1 online resource (xvii, 143 p.) :ill.
Subject:	CocoaAnalysis.
Online resource:	https://www.sciencedirect.com/science/book/9780128154472
ISBN:	9780128154489 (electronic bk.)

Hidden persuaders in cocoa and chocolatea flavor lexicon for cocoa and chocolate sensory professionals /
Januszewska, Renata,

Hidden persuaders in cocoa and chocolatea flavor lexicon for cocoa and chocolate sensory professionals /[electronic resource] :Renata Januszewska. - Duxford, United Kingdom :Woodhead Publishing, an imprint of Elsevier,2018. - 1 online resource (xvii, 143 p.) :ill.

Includes bibliographical references and index.

Taste -- Cocoa -- Brown -- Dairy -- Fruit -- Botanical -- Trigeminal effects -- Atypical.

Flavors can be seen as hidden persuaders in the consumer decision making process, so understanding flavors and how consumers are triggered by them is critical in the research and development of new products. Hidden Persuaders of Cocoa and Chocolate provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas, and notes, the book broadens the language for describing chocolate by storytelling about ingredients including relating the tasting experience to "pairing flavors." This resource, designed for both academics and those working in research and development, equips the reader with the language to describe the sensory attributes, for the purposes of new product development or (sensory) quality improvement. --Back cover.

ISBN: 9780128154489 (electronic bk.)Subjects--Topical Terms:

872214
Cocoa
--Analysis.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: TP640 / .J36 2018eb

Dewey Class. No.: 664/.072

Hidden persuaders in cocoa and chocolatea flavor lexicon for cocoa and chocolate sensory professionals /
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020 $a 9780128154472 (pbk.)
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245 1 0 $a Hidden persuaders in cocoa and chocolate $h [electronic resource] : $b a flavor lexicon for cocoa and chocolate sensory professionals / $c Renata Januszewska.
260 $a Duxford, United Kingdom : $b Woodhead Publishing, an imprint of Elsevier, $c 2018.
300 $a 1 online resource (xvii, 143 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Taste -- Cocoa -- Brown -- Dairy -- Fruit -- Botanical -- Trigeminal effects -- Atypical.
520 $a Flavors can be seen as hidden persuaders in the consumer decision making process, so understanding flavors and how consumers are triggered by them is critical in the research and development of new products. Hidden Persuaders of Cocoa and Chocolate provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas, and notes, the book broadens the language for describing chocolate by storytelling about ingredients including relating the tasting experience to "pairing flavors." This resource, designed for both academics and those working in research and development, equips the reader with the language to describe the sensory attributes, for the purposes of new product development or (sensory) quality improvement. --Back cover.
588 0 $a Print version record.
650 0 $a Cocoa $x Analysis. $3 872214
650 0 $a Chocolate $x Analysis. $3 872215
650 0 $a Sensory evaluation. $3 301439
655 4 $a Electronic books. $2 local. $3 214472
856 4 0 $u https://www.sciencedirect.com/science/book/9780128154472