國立高雄大學圖資館 |

Language: English

Back

Tourism marketinga strategic approach /

Das, Dilip Kumar.

Tourism marketinga strategic approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Tourism marketingedited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar.
Reminder of title:	a strategic approach /
other author:	Ray, Nilanjan,
Published:	Oakville, ON ;Apple Academic Press,c2018.
Description:	1 online resource :ill.
Subject:	TourismMarketing.
Online resource:	https://www.taylorfrancis.com/books/9781315365862
ISBN:	9781315365862$q(electronic bk. ;$qPDF)

Tourism marketinga strategic approach /
Tourism marketinga strategic approach /[electronic resource] :edited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar. - 1st ed. - Oakville, ON ;Apple Academic Press,c2018. - 1 online resource :ill.

Includes bibliographical references and index.

"Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."--Provided by publisher.

ISBN: 9781315365862$q(electronic bk. ;$qPDF)

Standard No.: 10.1201/9781315365862doiSubjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / .T5922 2018

Dewey Class. No.: 910.68

Tourism marketinga strategic approach /
LDR:01572cmm a2200265 a 4500 001 582740
006 m o d
007 cr cnu---unuuu
008 210122s2018 onca ob 001 0 eng d
020 $a 9781315365862$q(electronic bk. ;$qPDF)
020 $a 9781315322674$q(electronic bk. ;$qMobi)
020 $z 9781771884709$q(hardback)
024 7 $a 10.1201/9781315365862 $2 doi
035 $a 9781315365862
040 $a FlBoTFG $b eng $c FlBoTFG
041 0 $a eng
050 4 $a G155.A1 $b .T5922 2018
082 0 4 $a 910.68
245 0 0 $a Tourism marketing $h [electronic resource] : $b a strategic approach / $c edited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar.
250 $a 1st ed.
260 $a Oakville, ON ; $a Waretown, NJ : $b Apple Academic Press, $c c2018.
300 $a 1 online resource : $b ill.
504 $a Includes bibliographical references and index.
520 $a "Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Tourism $x Marketing. $3 193448
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 695606
700 1 $a Das, Dilip Kumar. $3 873340
700 1 $a Kumar, Raj. $3 728955
856 4 0 $u https://www.taylorfrancis.com/books/9781315365862