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Strategic equity partnerships in pro...

Duffner, Tobias.

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic equity partnerships in professional footballby Tobias Duffner.
Reminder of title:	evidence on stakeholder attitudes for the case of the German Bundesliga /
Author:	Duffner, Tobias.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2020.
Description:	xxvi, 353 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Strategic alliances (Business)Germany.
Online resource:	https://doi.org/10.1007/978-3-658-31301-2
ISBN:	9783658313012$q(electronic bk.)

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /
Duffner, Tobias.

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /[electronic resource] :by Tobias Duffner. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xxvi, 353 p. :ill., digital ;24 cm. - Event- und impaktforschung,2662-9224. - Event- und impaktforschung..

Introduction -- Research Gaps and Research Questions -- Theoretical Framework - General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary.

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium) This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

ISBN: 9783658313012$q(electronic bk.)

Standard No.: 10.1007/978-3-658-31301-2doiSubjects--Corporate Names:

873951
Fussball-Bundesliga.
Subjects--Topical Terms:

873952
Strategic alliances (Business)
--Germany.

LC Class. No.: HD69.S8

Dewey Class. No.: 658.042

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /
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