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Asian competitorsmarketing for compe...

Hooi, Den Huan.

Asian competitorsmarketing for competitiveness in the age of digital consumers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Asian competitorsPhilip Kotler, Hermawan Kartajaya, Den Huan Hooi.
Reminder of title:	marketing for competitiveness in the age of digital consumers /
remainder title:	Marketing for competitiveness in the age of digital consumers
Author:	Kotler, Philip.
other author:	Kartajaya, Hermawan,
Published:	Singapore :World Scientific Publishing Co. Pte. Ltd.,c2019.
Description:	1 online resource :ill.
Subject:	MarketingPeriodicals Asia
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/11135#t=toc
ISBN:	9789813275478$q(electronic bk.)

Asian competitorsmarketing for competitiveness in the age of digital consumers /
Kotler, Philip.

Asian competitorsmarketing for competitiveness in the age of digital consumers /[electronic resource] :Marketing for competitiveness in the age of digital consumersPhilip Kotler, Hermawan Kartajaya, Den Huan Hooi. - 1st ed. - Singapore :World Scientific Publishing Co. Pte. Ltd.,c2019. - 1 online resource :ill.

Includes bibliographical references and index.

ISBN: 9789813275478$q(electronic bk.)Subjects--Topical Terms:

437011
Marketing
--Asia--Periodicals

LC Class. No.: HF5415.12.A8 / K68 2019

Dewey Class. No.: 658.8/72095

Asian competitorsmarketing for competitiveness in the age of digital consumers /
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245 1 0 $a Asian competitors $h [electronic resource] : $b marketing for competitiveness in the age of digital consumers / $c Philip Kotler, Hermawan Kartajaya, Den Huan Hooi.
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260 $a Singapore : $b World Scientific Publishing Co. Pte. Ltd., $c c2019.
300 $a 1 online resource : $b ill.
504 $a Includes bibliographical references and index.
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700 1 $a Hooi, Den Huan. $3 397907
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