國立高雄大學圖資館 |

Language: English

Back

The cultural influence on mass custo...

SpringerLink (Online service)

The cultural influence on mass customization

Record Type:	Electronic resources : Monograph/item
Title/Author:	The cultural influence on mass customizationby Carolin Wabia.
Author:	Wabia, Carolin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2020.
Description:	xvii, 218 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Mass customization.
Online resource:	https://doi.org/10.1007/978-3-658-31015-8
ISBN:	9783658310158$q(electronic bk.)

The cultural influence on mass customization
Wabia, Carolin.

The cultural influence on mass customization[electronic resource] /by Carolin Wabia. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xvii, 218 p. :ill., digital ;24 cm.

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization - survey -- Cultural-Bound Actions in Mass Customization - experiment.

This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today's international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.

ISBN: 9783658310158$q(electronic bk.)

Standard No.: 10.1007/978-3-658-31015-8doiSubjects--Topical Terms:

509839
Mass customization.

LC Class. No.: TS183 / .W335 2020

Dewey Class. No.: 670.427

The cultural influence on mass customization
LDR:01788nmm a2200325 a 4500 001 585019
003 DE-He213
005 20201214142015.0
006 m d
007 cr nn 008maaau
008 210311s2020 gw s 0 eng d
020 $a 9783658310158$q(electronic bk.)
020 $a 9783658310141$q(paper)
024 7 $a 10.1007/978-3-658-31015-8 $2 doi
035 $a 978-3-658-31015-8
040 $a GP $c GP
041 0 $a eng
050 4 $a TS183 $b .W335 2020
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 670.427 $2 23
090 $a TS183 $b .W112 2020
100 1 $a Wabia, Carolin. $3 875860
245 1 4 $a The cultural influence on mass customization $h [electronic resource] / $c by Carolin Wabia.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a xvii, 218 p. : $b ill., digital ; $c 24 cm.
505 0 $a Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization - survey -- Cultural-Bound Actions in Mass Customization - experiment.
520 $a This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today's international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
650 0 $a Mass customization. $3 509839
650 1 4 $a Business and Management, general. $3 731433
650 2 4 $a Marketing. $3 182957
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-31015-8
950 $a Business and Management (SpringerNature-41169)