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Rethinking luxury fashionthe role of...

Serdari, Thomai.

Rethinking luxury fashionthe role of cultural intelligence in creative strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Rethinking luxury fashionby Thomai Serdari.
Reminder of title:	the role of cultural intelligence in creative strategy /
Author:	Serdari, Thomai.
Published:	Cham :Springer International Publishing :2020.
Description:	xxii, 191 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Clothing tradeMarketing.
Online resource:	https://doi.org/10.1007/978-3-030-45301-5
ISBN:	9783030453015$q(electronic bk.)

Rethinking luxury fashionthe role of cultural intelligence in creative strategy /
Serdari, Thomai.

Rethinking luxury fashionthe role of cultural intelligence in creative strategy /[electronic resource] :by Thomai Serdari. - Cham :Springer International Publishing :2020. - xxii, 191 p. :ill., digital ;24 cm. - Palgrave advances in luxury,2662-1061. - Palgrave advances in luxury..

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of "Newness" in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton's Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions.

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

ISBN: 9783030453015$q(electronic bk.)

Standard No.: 10.1007/978-3-030-45301-5doiSubjects--Topical Terms:

875868
Clothing trade
--Marketing.

LC Class. No.: HD9940.A2 / S473 2020

Dewey Class. No.: 687.0688

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520 $a Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
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