國立高雄大學圖資館 |

Language: English

Back

A cross-cultural study of commercial...

SpringerLink (Online service)

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	A cross-cultural study of commercial media discoursesby Wenhui Yang.
Reminder of title:	from the perspective of cognitive semantics /
Author:	Yang, Wenhui.
Published:	Singapore :Springer Singapore :2020.
Description:	xiii, 157 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Discourse analysis.
Online resource:	https://doi.org/10.1007/978-981-15-8617-0
ISBN:	9789811586170$q(electronic bk.)

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /
Yang, Wenhui.

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /[electronic resource] :by Wenhui Yang. - Singapore :Springer Singapore :2020. - xiii, 157 p. :ill., digital ;24 cm.

Chapter 1 Introduction -- Chapter 2 News Discourse and Cognitive Studies -- Chapter 3 Research Design -- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports -- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN) -- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC) -- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses -- Chapter 8 Conclusion.

This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.

ISBN: 9789811586170$q(electronic bk.)

Standard No.: 10.1007/978-981-15-8617-0doiSubjects--Topical Terms:

176950
Discourse analysis.

LC Class. No.: P129 / .Y36 2020

Dewey Class. No.: 418

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /
LDR:03131nmm a2200325 a 4500 001 588889
003 DE-He213
005 20210202155746.0
006 m d
007 cr nn 008maaau
008 210525s2020 si s 0 eng d
020 $a 9789811586170$q(electronic bk.)
020 $a 9789811586163$q(paper)
024 7 $a 10.1007/978-981-15-8617-0 $2 doi
035 $a 978-981-15-8617-0
040 $a GP $c GP
041 0 $a eng
050 4 $a P129 $b .Y36 2020
072 7 $a CB $2 bicssc
072 7 $a LAN009000 $2 bisacsh
072 7 $a CB $2 thema
082 0 4 $a 418 $2 23
090 $a P129 $b .Y22 2020
100 1 $a Yang, Wenhui. $3 880454
245 1 2 $a A cross-cultural study of commercial media discourses $h [electronic resource] : $b from the perspective of cognitive semantics / $c by Wenhui Yang.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2020.
300 $a xiii, 157 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1 Introduction -- Chapter 2 News Discourse and Cognitive Studies -- Chapter 3 Research Design -- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports -- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN) -- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC) -- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses -- Chapter 8 Conclusion.
520 $a This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
650 0 $a Discourse analysis. $3 176950
650 0 $a Applied linguistics. $3 180438
650 0 $a Communication. $3 180335
650 1 4 $a Applied Linguistics. $3 274695
650 2 4 $a Media and Communication. $3 742407
650 2 4 $a Social Sciences, general. $3 273769
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-15-8617-0
950 $a Education (SpringerNature-41171)