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Service managementtheory and practice /
~
Bryson, John R.
Service managementtheory and practice /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Service managementby John R. Bryson ... [et al.].
Reminder of title:
theory and practice /
other author:
Bryson, John R.
Published:
Cham :Springer International Publishing :2020.
Description:
xvi, 287 p. :ill., digital ;24 cm.
Contained By:
Springer Nature eBook
Subject:
Service industriesManagement.
Online resource:
https://doi.org/10.1007/978-3-030-52060-1
ISBN:
9783030520601$q(electronic bk.)
Service managementtheory and practice /
Service management
theory and practice /[electronic resource] :by John R. Bryson ... [et al.]. - Cham :Springer International Publishing :2020. - xvi, 287 p. :ill., digital ;24 cm.
1. Reading and Managing Service Businesses -- 2. Service Research and Service Theory -- 3. Business Models and Service Strategy -- 4. Techno Service Worlds? Digitization of Service Businesses -- 5. Service Operations and Productivity -- 6. Service Personnel and their Management -- 7. Process and Product Innovation in Service Businesses -- 8. Customer First: Understanding Customers -- 9. Marketing Services -- 10. Internationalizing Service Businesses -- 11. Supply Chains and Logistics Services -- 12. Servitization and Manufacturing Companies -- 13. Measuring Company Performance and Customer Satisfaction -- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach.
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
ISBN: 9783030520601$q(electronic bk.)
Standard No.: 10.1007/978-3-030-52060-1doiSubjects--Topical Terms:
200007
Service industries
--Management.
LC Class. No.: HD9980.5
Dewey Class. No.: 658
Service managementtheory and practice /
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theory and practice /
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1. Reading and Managing Service Businesses -- 2. Service Research and Service Theory -- 3. Business Models and Service Strategy -- 4. Techno Service Worlds? Digitization of Service Businesses -- 5. Service Operations and Productivity -- 6. Service Personnel and their Management -- 7. Process and Product Innovation in Service Businesses -- 8. Customer First: Understanding Customers -- 9. Marketing Services -- 10. Internationalizing Service Businesses -- 11. Supply Chains and Logistics Services -- 12. Servitization and Manufacturing Companies -- 13. Measuring Company Performance and Customer Satisfaction -- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach.
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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
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Business and Management (SpringerNature-41169)
based on 0 review(s)
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電子館藏
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000000191745
電子館藏
1圖書
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EB HD9980.5 .S491 2020 2020
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1 records • Pages 1 •
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https://doi.org/10.1007/978-3-030-52060-1
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