國立高雄大學圖資館 |

Language: English

Back

The transmedia franchise of Star Wars TV

Nardi, Dominic J.

The transmedia franchise of Star Wars TV

Record Type:	Electronic resources : Monograph/item
Title/Author:	The transmedia franchise of Star Wars TVedited by Dominic J. Nardi, Derek R. Sweet.
other author:	Nardi, Dominic J.
Published:	Cham :Springer International Publishing :2020.
Description:	xvii, 204 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Science fiction television programs.
Online resource:	https://doi.org/10.1007/978-3-030-52958-1
ISBN:	9783030529581$q(electronic bk.)

The transmedia franchise of Star Wars TV
The transmedia franchise of Star Wars TV[electronic resource] /edited by Dominic J. Nardi, Derek R. Sweet. - Cham :Springer International Publishing :2020. - xvii, 204 p. :ill., digital ;24 cm.

1. Star Wars from Big Screen to Small -- 2. The Enduring Force of Kenner Star Wars Toy Commercials -- 3.The Holiday Special and the Hole in the Archive -- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension -- 5. 1. "The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts -- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess -- 7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons -- 8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi -- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television -- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise-and, thus, industry-wide transmedia storytelling strategies-developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history. Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien's views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.

ISBN: 9783030529581$q(electronic bk.)

Standard No.: 10.1007/978-3-030-52958-1doiSubjects--Topical Terms:

676487
Science fiction television programs.

LC Class. No.: PN1995.9.S695 / T736 2020

Dewey Class. No.: 791.4575

The transmedia franchise of Star Wars TV
LDR:03357nmm a2200325 a 4500 001 589575
003 DE-He213
005 20210308102910.0
006 m d
007 cr nn 008maaau
008 210601s2020 sz s 0 eng d
020 $a 9783030529581$q(electronic bk.)
020 $a 9783030529574$q(paper)
024 7 $a 10.1007/978-3-030-52958-1 $2 doi
035 $a 978-3-030-52958-1
040 $a GP $c GP
041 0 $a eng
050 4 $a PN1995.9.S695 $b T736 2020
072 7 $a AP $2 bicssc
072 7 $a PER000000 $2 bisacsh
072 7 $a AT $2 thema
082 0 4 $a 791.4575 $2 23
090 $a PN1995.9.S695 $b T772 2020
245 0 4 $a The transmedia franchise of Star Wars TV $h [electronic resource] / $c edited by Dominic J. Nardi, Derek R. Sweet.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a xvii, 204 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Star Wars from Big Screen to Small -- 2. The Enduring Force of Kenner Star Wars Toy Commercials -- 3.The Holiday Special and the Hole in the Archive -- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension -- 5. 1. "The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts -- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess -- 7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons -- 8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi -- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television -- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.
520 $a While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise-and, thus, industry-wide transmedia storytelling strategies-developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history. Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien's views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.
650 0 $a Science fiction television programs. $3 676487
650 0 $a Star Wars films. $3 757591
650 1 4 $a American Cinema and TV. $3 826537
650 2 4 $a Popular Culture. $3 763075
650 2 4 $a Audio-Visual Culture. $3 766675
650 2 4 $a Animation. $3 758666
650 2 4 $a Film/TV Industry. $3 764346
700 1 $a Nardi, Dominic J. $3 881484
700 1 $a Sweet, Derek R. $3 881485
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-030-52958-1
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)