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New media spectacles and multimodal ...

Lam, Sunny Sui-kwong.

New media spectacles and multimodal creativity in a globalised Asiaart, design and activism in the digital humanities landscape /

Record Type:	Electronic resources : Monograph/item
Title/Author:	New media spectacles and multimodal creativity in a globalised Asiaedited by Sunny Sui-kwong Lam.
Reminder of title:	art, design and activism in the digital humanities landscape /
other author:	Lam, Sunny Sui-kwong.
Published:	Singapore :Springer Singapore :2020.
Description:	xviii, 249 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Digital humanities.
Online resource:	https://doi.org/10.1007/978-981-15-7341-5
ISBN:	9789811573415$q(electronic bk.)

New media spectacles and multimodal creativity in a globalised Asiaart, design and activism in the digital humanities landscape /
New media spectacles and multimodal creativity in a globalised Asiaart, design and activism in the digital humanities landscape /[electronic resource] :edited by Sunny Sui-kwong Lam. - Singapore :Springer Singapore :2020. - xviii, 249 p. :ill., digital ;24 cm. - Digital culture and humanities, challenges and developments in a globalized Asia,v.32520-8640 ;. - Digital culture and humanities, challenges and developments in a globalized Asia ;v.1..

Part I New Spectacles by Digital Art and Social Media -- 1.Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study -- 2.Decoding Internet Rumours in 21st Century: An Interdisciplinary Examination of Social Media -- 3.Online Public Sphere: Framing of Internet Rumours during Umbrella Revolution in Hong Kong -- 4.Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online "Fake News" -- 5.Intersections of Protest, Art and Networked Space: Analysis of Artistic Protest Post Carnival -- 6.Creative Base Design: A New Form of Self-expression in Competitive Game -- 7.Digital Materiality of Chinese Characters in Text-Based Interactive Art -- Part II Design Practices and Media Communication in the Digital Age -- 8.The Two Logics of "Lion Rock Spirit" Re-represented by FortunePharmHK's Branding TVC -- 9.Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications -- 10.Brand Design Directionality in Korea in the Digital Age -- 11.Creativity & Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts -- 12.WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audience in China? -- 13.What are You Looking For? -- Understanding the Uses & Gratifications of Blued in Mainland China.

This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia's evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.

ISBN: 9789811573415$q(electronic bk.)

Standard No.: 10.1007/978-981-15-7341-5doiSubjects--Topical Terms:

761304
Digital humanities.

LC Class. No.: AZ105 / .N49 2020

Dewey Class. No.: 025.060013

New media spectacles and multimodal creativity in a globalised Asiaart, design and activism in the digital humanities landscape /
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505 0 $a Part I New Spectacles by Digital Art and Social Media -- 1.Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study -- 2.Decoding Internet Rumours in 21st Century: An Interdisciplinary Examination of Social Media -- 3.Online Public Sphere: Framing of Internet Rumours during Umbrella Revolution in Hong Kong -- 4.Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online "Fake News" -- 5.Intersections of Protest, Art and Networked Space: Analysis of Artistic Protest Post Carnival -- 6.Creative Base Design: A New Form of Self-expression in Competitive Game -- 7.Digital Materiality of Chinese Characters in Text-Based Interactive Art -- Part II Design Practices and Media Communication in the Digital Age -- 8.The Two Logics of "Lion Rock Spirit" Re-represented by FortunePharmHK's Branding TVC -- 9.Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications -- 10.Brand Design Directionality in Korea in the Digital Age -- 11.Creativity & Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts -- 12.WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audience in China? -- 13.What are You Looking For? -- Understanding the Uses & Gratifications of Blued in Mainland China.
520 $a This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia's evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.
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