國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The value of luxuryan emerging persp...

SpringerLink (Online service)

The value of luxuryan emerging perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The value of luxuryby Beata Stepien.
其他題名:	an emerging perspective /
作者:	Stepien, Beata.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xxv, 431 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Luxuries.
電子資源:	https://doi.org/10.1007/978-3-030-51218-7
ISBN:	9783030512187$q(electronic bk.)

The value of luxuryan emerging perspective /
Stepien, Beata.

The value of luxuryan emerging perspective /[electronic resource] :by Beata Stepien. - Cham :Springer International Publishing :2021. - xxv, 431 p. :ill. (some col.), digital ;24 cm. - Palgrave advances in luxury,2662-1061. - Palgrave advances in luxury..

1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective.

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

ISBN: 9783030512187$q(electronic bk.)

Standard No.: 10.1007/978-3-030-51218-7doiSubjects--Topical Terms:

673628
Luxuries.

LC Class. No.: HD9999.L852 / S74 2021

Dewey Class. No.: 658.8343

The value of luxuryan emerging perspective /
LDR:02226nmm a2200337 a 4500 001 595386
003 DE-He213
005 20201012170302.0
006 m d
007 cr nn 008maaau
008 211005s2021 sz s 0 eng d
020 $a 9783030512187$q(electronic bk.)
020 $a 9783030512170$q(paper)
024 7 $a 10.1007/978-3-030-51218-7 $2 doi
035 $a 978-3-030-51218-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.L852 $b S74 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS016000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8343 $2 23
090 $a HD9999.L852 $b S837 2021
100 1 $a Stepien, Beata. $3 887590
245 1 4 $a The value of luxury $h [electronic resource] : $b an emerging perspective / $c by Beata Stepien.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a xxv, 431 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Palgrave advances in luxury, $x 2662-1061
505 0 $a 1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective.
520 $a What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
650 0 $a Luxuries. $3 673628
650 0 $a Luxury goods industry. $3 478102
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumers $x Attitudes. $3 290382
650 1 4 $a Consumer Behavior. $3 772804
650 2 4 $a Industries. $3 180066
650 2 4 $a Marketing. $3 182957
650 2 4 $a International Business. $3 724621
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Palgrave advances in luxury. $3 772776
856 4 0 $u https://doi.org/10.1007/978-3-030-51218-7
950 $a Business and Management (SpringerNature-41169)