Record Type: |
Language materials, printed
: monographic
|
Title Information: |
科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機 |
Author: |
柯特勒 |
Author: |
科特勒 |
Secondary Intellectual Responsibility: |
陳就學, |
Secondary Intellectual Responsibility: |
塞提亞宛 |
Secondary Intellectual Responsibility: |
林步昇, |
Place of Publication: |
臺北市 |
Published: |
天下雜誌; |
Year of Publication: |
2021[民110] |
Edition: |
第一版 |
Description: |
303面圖,表 : 21公分; |
Series: |
天下財經BCCF0437P |
Subject: |
行銷學 - |
Subject: |
Marketing - |
Subject: |
Technology - |
Notes: |
著者Kotler改譯柯特勒 |
[NT 15001349]: |
科技與人性完美融合時代的全方位戰略運用MarTech設計顧客旅程開啟數位消費新商機 |
ISBN: |
978-986-398-682-9 |