國立高雄大學圖資館 |

Language: English

Back

Advances in theory and practice in s...

Huo, Jiazhen.

Advances in theory and practice in store brand operations

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in theory and practice in store brand operationsby Jiazhen Huo.
Author:	Huo, Jiazhen.
Published:	Singapore :Springer Singapore :2021.
Description:	xvii, 253 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	House brands.
Online resource:	https://doi.org/10.1007/978-981-15-9877-7
ISBN:	9789811598777$q(electronic bk.)

Advances in theory and practice in store brand operations
Huo, Jiazhen.

Advances in theory and practice in store brand operations[electronic resource] /by Jiazhen Huo. - Singapore :Springer Singapore :2021. - xvii, 253 p. :ill., digital ;24 cm.

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.

ISBN: 9789811598777$q(electronic bk.)

Standard No.: 10.1007/978-981-15-9877-7doiSubjects--Topical Terms:

889845
House brands.

LC Class. No.: H69.B7

Dewey Class. No.: 658.827

Advances in theory and practice in store brand operations
LDR:02482nmm a2200313 a 4500 001 596839
003 DE-He213
005 20210624115451.0
006 m d
007 cr nn 008maaau
008 211019s2021 si s 0 eng d
020 $a 9789811598777$q(electronic bk.)
020 $a 9789811598760$q(paper)
024 7 $a 10.1007/978-981-15-9877-7 $2 doi
035 $a 978-981-15-9877-7
040 $a GP $c GP
041 0 $a eng
050 4 $a H69.B7
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658.827 $2 23
090 $a H69.B7 $b H957 2021
100 1 $a Huo, Jiazhen. $3 889844
245 1 0 $a Advances in theory and practice in store brand operations $h [electronic resource] / $c by Jiazhen Huo.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2021.
300 $a xvii, 253 p. : $b ill., digital ; $c 24 cm.
520 $a This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
650 0 $a House brands. $3 889845
650 0 $a Management science. $3 200621
650 0 $a Business logistics. $3 199351
650 0 $a Branding (Marketing) $3 266407
650 1 4 $a Business and Management, general. $3 731433
650 2 4 $a Logistics. $3 200159
650 2 4 $a Branding. $3 779366
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-15-9877-7
950 $a Business and Management (SpringerNature-41169)