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Business intelligence and modellingu...

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Business intelligence and modellingunified approach with simulation and strategic modelling in entrepreneurship /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business intelligence and modellingedited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina.
Reminder of title:	unified approach with simulation and strategic modelling in entrepreneurship /
other author:	Sakas, Damianos P.
corporate name:
Published:	Cham :Springer International Publishing :2021.
Description:	xix, 539 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	BusinessCongresses.Data processing
Online resource:	https://doi.org/10.1007/978-3-030-57065-1
ISBN:	9783030570651$q(electronic bk.)

Business intelligence and modellingunified approach with simulation and strategic modelling in entrepreneurship /
Business intelligence and modellingunified approach with simulation and strategic modelling in entrepreneurship /[electronic resource] :edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina. - Cham :Springer International Publishing :2021. - xix, 539 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems - the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence.

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

ISBN: 9783030570651$q(electronic bk.)

Standard No.: 10.1007/978-3-030-57065-1doiSubjects--Topical Terms:

443284
Business
--Data processing--Congresses.

LC Class. No.: HF5548.2

Dewey Class. No.: 658.500285

Business intelligence and modellingunified approach with simulation and strategic modelling in entrepreneurship /
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520 $a This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
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