國立高雄大學圖資館 |

Language: English

Back

The marketisation of higher educatio...

Branch, John D.

The marketisation of higher educationconcepts, cases, and criticisms /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketisation of higher educationedited by John D. Branch, Bryan Christiansen.
Reminder of title:	concepts, cases, and criticisms /
other author:	Branch, John D.
Published:	Cham :Springer International Publishing :2021.
Description:	xiv, 466 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Education, HigherMarketing.Great Britain
Online resource:	https://doi.org/10.1007/978-3-030-67441-0
ISBN:	9783030674410$q(electronic bk.)

The marketisation of higher educationconcepts, cases, and criticisms /
The marketisation of higher educationconcepts, cases, and criticisms /[electronic resource] :edited by John D. Branch, Bryan Christiansen. - Cham :Springer International Publishing :2021. - xiv, 466 p. :ill., digital ;24 cm. - Marketing and communication in higher education. - Marketing and communication in higher education..

1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents.

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

ISBN: 9783030674410$q(electronic bk.)

Standard No.: 10.1007/978-3-030-67441-0doiSubjects--Topical Terms:

891133
Education, Higher
--Marketing.--Great Britain

LC Class. No.: LB2342.82

Dewey Class. No.: 378.101

The marketisation of higher educationconcepts, cases, and criticisms /
LDR:03004nmm a2200337 a 4500 001 597731
003 DE-He213
005 20210727134025.0
006 m d
007 cr nn 008maaau
008 211019s2021 sz s 0 eng d
020 $a 9783030674410$q(electronic bk.)
020 $a 9783030674403$q(paper)
024 7 $a 10.1007/978-3-030-67441-0 $2 doi
035 $a 978-3-030-67441-0
040 $a GP $c GP
041 0 $a eng
050 4 $a LB2342.82
072 7 $a JNM $2 bicssc
072 7 $a EDU015000 $2 bisacsh
072 7 $a JNM $2 thema
082 0 4 $a 378.101 $2 23
090 $a LB2342.82 $b .M345 2021
245 0 4 $a The marketisation of higher education $h [electronic resource] : $b concepts, cases, and criticisms / $c edited by John D. Branch, Bryan Christiansen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a xiv, 466 p. : $b ill., digital ; $c 24 cm.
490 1 $a Marketing and communication in higher education
505 0 $a 1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents.
520 $a This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
650 0 $a Education, Higher $z Great Britain $x Marketing. $3 891133
650 0 $a College students as consumers $z Great Britain. $3 891134
650 1 4 $a Higher Education. $3 276621
650 2 4 $a Educational Policy and Politics. $3 308819
650 2 4 $a Education Economics. $3 758110
650 2 4 $a Administration, Organization and Leadership. $3 339614
700 1 $a Branch, John D. $3 891131
700 1 $a Christiansen, Bryan. $3 891132
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Marketing and communication in higher education. $3 801164
856 4 0 $u https://doi.org/10.1007/978-3-030-67441-0
950 $a Education (SpringerNature-41171)