國立高雄大學圖資館 |

Language: English

Back

Doing business in Guatemalachallenge...

Campbell Lopez, Marleen.

Doing business in Guatemalachallenges and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Doing business in Guatemalaby John E. Spillan, Marleen Campbell Lopez.
Reminder of title:	challenges and opportunities /
Author:	Spillan, John E.
other author:	Campbell Lopez, Marleen.
Published:	Cham :Springer International Publishing :2021.
Description:	xvii, 179 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Entrepreneurship.
Subject:	GuatemalaPolitics and government1945-1985.
Online resource:	https://doi.org/10.1007/978-3-030-64304-1
ISBN:	9783030643041$q(electronic bk.)

Doing business in Guatemalachallenges and opportunities /
Spillan, John E.

Doing business in Guatemalachallenges and opportunities /[electronic resource] :by John E. Spillan, Marleen Campbell Lopez. - Cham :Springer International Publishing :2021. - xvii, 179 p. :ill., digital ;24 cm.

Chapter 1. Introduction -- Chapter 2. Economic Environment -- Chapter 3. Political and Legal Environment -- Chapter 4. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala -- Chapter 7. Conclusions and Future Trends.

With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.

ISBN: 9783030643041$q(electronic bk.)

Standard No.: 10.1007/978-3-030-64304-1doiSubjects--Topical Terms:

183598
Entrepreneurship.
Subjects--Geographical Terms:

394146
Guatemala
--Politics and government--1945-1985.

LC Class. No.: HF3264 / .S65 2021

Dewey Class. No.: 382.097281

Doing business in Guatemalachallenges and opportunities /
LDR:02511nmm a2200325 a 4500 001 598328
003 DE-He213
005 20210513140122.0
006 m d
007 cr nn 008maaau
008 211025s2021 sz s 0 eng d
020 $a 9783030643041$q(electronic bk.)
020 $a 9783030643034$q(paper)
024 7 $a 10.1007/978-3-030-64304-1 $2 doi
035 $a 978-3-030-64304-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF3264 $b .S65 2021
072 7 $a KJH $2 bicssc
072 7 $a BUS025000 $2 bisacsh
072 7 $a KJH $2 thema
082 0 4 $a 382.097281 $2 23
090 $a HF3264 $b .S756 2021
100 1 $a Spillan, John E. $3 789172
245 1 0 $a Doing business in Guatemala $h [electronic resource] : $b challenges and opportunities / $c by John E. Spillan, Marleen Campbell Lopez.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a xvii, 179 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1. Introduction -- Chapter 2. Economic Environment -- Chapter 3. Political and Legal Environment -- Chapter 4. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala -- Chapter 7. Conclusions and Future Trends.
520 $a With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
650 1 4 $a Entrepreneurship. $3 183598
650 2 4 $a International Business. $3 724621
650 2 4 $a Management. $3 180005
650 2 4 $a Industries. $3 180066
651 0 $a Guatemala $x Politics and government $y 1945-1985. $3 394146
651 0 $a Central America $x Antiquities $v Exhibitions. $3 439739
700 1 $a Campbell Lopez, Marleen. $3 892052
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-030-64304-1
950 $a Business and Management (SpringerNature-41169)