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Doing business in Guatemalachallenge...

Campbell Lopez, Marleen.

Doing business in Guatemalachallenges and opportunities /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Doing business in Guatemalaby John E. Spillan, Marleen Campbell Lopez.
其他題名:	challenges and opportunities /
作者:	Spillan, John E.
其他作者:	Campbell Lopez, Marleen.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xvii, 179 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Entrepreneurship.
標題:	GuatemalaPolitics and government1945-1985.
電子資源:	https://doi.org/10.1007/978-3-030-64304-1
ISBN:	9783030643041$q(electronic bk.)

Doing business in Guatemalachallenges and opportunities /
Spillan, John E.

Doing business in Guatemalachallenges and opportunities /[electronic resource] :by John E. Spillan, Marleen Campbell Lopez. - Cham :Springer International Publishing :2021. - xvii, 179 p. :ill., digital ;24 cm.

Chapter 1. Introduction -- Chapter 2. Economic Environment -- Chapter 3. Political and Legal Environment -- Chapter 4. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala -- Chapter 7. Conclusions and Future Trends.

With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.

ISBN: 9783030643041$q(electronic bk.)

Standard No.: 10.1007/978-3-030-64304-1doiSubjects--Topical Terms:

183598
Entrepreneurship.
Subjects--Geographical Terms:

394146
Guatemala
--Politics and government--1945-1985.

LC Class. No.: HF3264 / .S65 2021

Dewey Class. No.: 382.097281

Doing business in Guatemalachallenges and opportunities /
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