國立高雄大學圖資館 |

Language: English

Back

Advances in national brand and priva...

(1998 :)

Advances in national brand and private label marketingeighth international conference, 2021 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in national brand and private label marketingedited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad.
Reminder of title:	eighth international conference, 2021 /
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer International Publishing :2021.
Description:	xii, 132 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-030-76935-2
ISBN:	9783030769352$q(electronic bk.)

Advances in national brand and private label marketingeighth international conference, 2021 /
Advances in national brand and private label marketingeighth international conference, 2021 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad. - Cham :Springer International Publishing :2021. - xii, 132 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021) The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

ISBN: 9783030769352$q(electronic bk.)

Standard No.: 10.1007/978-3-030-76935-2doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / .I57 2021

Dewey Class. No.: 658.8

Advances in national brand and private label marketingeighth international conference, 2021 /
LDR:01732nmm a2200325 a 4500 001 598335
003 DE-He213
005 20210516175503.0
006 m d
007 cr nn 008maaau
008 211025s2021 sz s 0 eng d
020 $a 9783030769352$q(electronic bk.)
020 $a 9783030769345$q(paper)
024 7 $a 10.1007/978-3-030-76935-2 $2 doi
035 $a 978-3-030-76935-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .I57 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .I61 2021
111 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
245 1 0 $a Advances in national brand and private label marketing $h [electronic resource] : $b eighth international conference, 2021 / $c edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2021.
300 $a xii, 132 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021) The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
650 0 $a Marketing $3 236505
650 0 $a Brand name products $v Handbooks, manuals, etc. $3 443238
650 1 4 $a Branding. $3 779366
650 2 4 $a Customer Relationship Management. $3 741683
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Online Marketing/Social Media. $3 739541
700 1 $a Martinez-Lopez, Francisco J. $3 493807
700 1 $a Gazquez-Abad, Juan Carlos. $3 682813
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Springer proceedings in business and economics. $3 678321
856 4 0 $u https://doi.org/10.1007/978-3-030-76935-2
950 $a Business and Management (SpringerNature-41169)