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Advances in digital marketing and eC...

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Advances in digital marketing and eCommercesecond International Conference, 2021 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerceedited by Francisco J. Martinez-Lopez, David Lopez Lopez.
Reminder of title:	second International Conference, 2021 /
remainder title:	DMeC 2021
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer International Publishing :2021.
Description:	x, 336 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce
Online resource:	https://doi.org/10.1007/978-3-030-76520-0
ISBN:	9783030765200$q(electronic bk.)

Advances in digital marketing and eCommercesecond International Conference, 2021 /
Advances in digital marketing and eCommercesecond International Conference, 2021 /[electronic resource] :DMeC 2021edited by Francisco J. Martinez-Lopez, David Lopez Lopez. - Cham :Springer International Publishing :2021. - x, 336 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

ISBN: 9783030765200$q(electronic bk.)

Standard No.: 10.1007/978-3-030-76520-0doiSubjects--Topical Terms:

253453
Electronic commerce

LC Class. No.: HF5548.32 / .D54 2021

Dewey Class. No.: 658.872

Advances in digital marketing and eCommercesecond International Conference, 2021 /
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