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Marketing and smart technologiesproc...

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Marketing and smart technologiesproceedings of ICMarkTech 2020 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and smart technologiesedited by Alvaro Rocha ... [et al.].
Reminder of title:	proceedings of ICMarkTech 2020 /
remainder title:	ICMarkTech 2020
other author:	Rocha, Alvaro.
corporate name:
Published:	Singapore :Springer Singapore :2021.
Description:	xxxii, 797 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Artificial intelligenceCongresses.Marketing applications
Online resource:	https://doi.org/10.1007/978-981-33-4183-8
ISBN:	9789813341838$q(electronic bk.)

Marketing and smart technologiesproceedings of ICMarkTech 2020 /
Marketing and smart technologiesproceedings of ICMarkTech 2020 /[electronic resource] :ICMarkTech 2020edited by Alvaro Rocha ... [et al.]. - Singapore :Springer Singapore :2021. - xxxii, 797 p. :ill., digital ;24 cm. - Smart innovation, systems and technologies,v.2052190-3018 ;. - Smart innovation, systems and technologies ;v.12..

How committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations' Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789813341838$q(electronic bk.)

Standard No.: 10.1007/978-981-33-4183-8doiSubjects--Topical Terms:

893800
Artificial intelligence
--Marketing applications--Congresses.

LC Class. No.: Q334

Dewey Class. No.: 658.80028563

Marketing and smart technologiesproceedings of ICMarkTech 2020 /
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505 0 $a How committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations' Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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