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Entertainment-education behind the s...

Falzone, Paul.

Entertainment-education behind the scenescase studies for theory and practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Entertainment-education behind the scenesedited by Lauren B. Frank, Paul Falzone.
Reminder of title:	case studies for theory and practice /
other author:	Frank, Lauren B.
Published:	Cham :Springer International Publishing :2021.
Description:	xxiii, 354 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Social problems on television.
Online resource:	https://doi.org/10.1007/978-3-030-63614-2
ISBN:	9783030636142$q(electronic bk.)

Entertainment-education behind the scenescase studies for theory and practice /
Entertainment-education behind the scenescase studies for theory and practice /[electronic resource] :edited by Lauren B. Frank, Paul Falzone. - Cham :Springer International Publishing :2021. - xxiii, 354 p. :ill., digital ;24 cm.

Open access.

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

ISBN: 9783030636142$q(electronic bk.)

Standard No.: 10.1007/978-3-030-63614-2doiSubjects--Topical Terms:

893919
Social problems on television.

LC Class. No.: PN1992.6 / .E584 2021

Dewey Class. No.: 302.2345

Entertainment-education behind the scenescase studies for theory and practice /
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245 0 0 $a Entertainment-education behind the scenes $h [electronic resource] : $b case studies for theory and practice / $c edited by Lauren B. Frank, Paul Falzone.
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300 $a xxiii, 354 p. : $b ill., digital ; $c 24 cm.
506 $a Open access.
520 $a This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
650 0 $a Social problems on television. $3 893919
650 0 $a Social justice. $3 185895
650 0 $a Television in education $x Social aspects. $3 893920
650 0 $a Television programs $x Plots, themes, etc. $3 893921
650 0 $a Audio-visual education. $3 745305
650 1 4 $a Development Communication. $3 766684
650 2 4 $a Media and Communication. $3 742407
700 1 $a Frank, Lauren B. $3 893917
700 1 $a Falzone, Paul. $3 893918
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