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Strategic innovative marketing and t...

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Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic innovative marketing and tourism in the COVID-19 eraedited by Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya.
Reminder of title:	9th ICSIMAT Conference 2020 /
other author:	Kavoura, Androniki.
corporate name:
Published:	Cham :Springer International Publishing :2021.
Description:	xxi, 240 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-030-66154-0
ISBN:	9783030661540$q(electronic bk.)

Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /
Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /[electronic resource] :edited by Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya. - Cham :Springer International Publishing :2021. - xxi, 240 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.

ISBN: 9783030661540$q(electronic bk.)

Standard No.: 10.1007/978-3-030-66154-0doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / .I58 2020

Dewey Class. No.: 658.8

Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /
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