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Transmedia in Asia and the Pacificin...

Gilardi, Filippo.

Transmedia in Asia and the Pacificindustry, practice and transcultural dialogues /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Transmedia in Asia and the Pacificedited by Filippo Gilardi, Celia Lam.
Reminder of title:	industry, practice and transcultural dialogues /
other author:	Gilardi, Filippo.
Published:	Singapore :Springer Singapore :2021.
Description:	xvii, 349 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Mass mediaAsia.
Online resource:	https://doi.org/10.1007/978-981-15-7857-1
ISBN:	9789811578571$q(electronic bk.)

Transmedia in Asia and the Pacificindustry, practice and transcultural dialogues /
Transmedia in Asia and the Pacificindustry, practice and transcultural dialogues /[electronic resource] :edited by Filippo Gilardi, Celia Lam. - Singapore :Springer Singapore :2021. - xvii, 349 p. :ill., digital ;24 cm. - Palgrave series in Asia and Pacific studies,2662-7922. - Palgrave series in Asia and Pacific studies..

Introduction to Transmedia in Asia and Pacific -- Part 1: Official and Unofficial Narratives: State, Corporate and Grassroots Convergence -- From telling a story to telling an idea: A transmedia narrative of Amazing China under new propaganda initiatives in China -- The Web of Story across the Multiple Platforms of South Korea's Cheese in the Trap -- BoBoiBoy and The Contextualization of Transmedia Storytelling in Malaysian Animation Industry -- Transmedia Non-Fiction in China: Mapping the Transmedia Story of 'Yiyi', the Youngest Survivor of the 2011 Wenzhou Train Crash -- Transmedia Storytelling in Mainland China: Interaction between TV Drama and Fan Narratives in The Disguiser -- Part 2: Transcultural Dialogues: Cultural Flows, Appropriation, and Empowerment -- Love and Producer as East Asian Transmedia: Otome Games, Sexless Polyamory, and Neoliberal Choice for Chinese and South Korean Young Women -- Appropriating the Shinsengumi. Hakuoki Fan Fiction as Transmedial/Transcultural exploration -- Part 3: Transmedia Communication: Inclusiveness and Communities -- Intimate Connectivities: local dynamic networks in the Big Stories, Small Towns transmedia documentary -- Transmedia Activism and Future Dreaming: Big hART's Yijala Yala -- The Power of Communication: Intergeneration, Intermediality and Transculturality in Documentary Theatre About My Parents and Their Child -- Transmedia Education in a CLIL Paradigm: An Investigation into Bicultural Learning -- Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives -- Conclusions.

This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional stories-Star Wars-, to cover complex events-2014 Winter Olympic Games in Sochi-, or to involve a big audience such as in the case of advertisements-Coca-Cola-Happiness Factory "Open Happiness". This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula.

ISBN: 9789811578571$q(electronic bk.)

Standard No.: 10.1007/978-981-15-7857-1doiSubjects--Topical Terms:

895241
Mass media
--Asia.

LC Class. No.: P92.A7 / T73 2021

Dewey Class. No.: 302.23095

Transmedia in Asia and the Pacificindustry, practice and transcultural dialogues /
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505 0 $a Introduction to Transmedia in Asia and Pacific -- Part 1: Official and Unofficial Narratives: State, Corporate and Grassroots Convergence -- From telling a story to telling an idea: A transmedia narrative of Amazing China under new propaganda initiatives in China -- The Web of Story across the Multiple Platforms of South Korea's Cheese in the Trap -- BoBoiBoy and The Contextualization of Transmedia Storytelling in Malaysian Animation Industry -- Transmedia Non-Fiction in China: Mapping the Transmedia Story of 'Yiyi', the Youngest Survivor of the 2011 Wenzhou Train Crash -- Transmedia Storytelling in Mainland China: Interaction between TV Drama and Fan Narratives in The Disguiser -- Part 2: Transcultural Dialogues: Cultural Flows, Appropriation, and Empowerment -- Love and Producer as East Asian Transmedia: Otome Games, Sexless Polyamory, and Neoliberal Choice for Chinese and South Korean Young Women -- Appropriating the Shinsengumi. Hakuoki Fan Fiction as Transmedial/Transcultural exploration -- Part 3: Transmedia Communication: Inclusiveness and Communities -- Intimate Connectivities: local dynamic networks in the Big Stories, Small Towns transmedia documentary -- Transmedia Activism and Future Dreaming: Big hART's Yijala Yala -- The Power of Communication: Intergeneration, Intermediality and Transculturality in Documentary Theatre About My Parents and Their Child -- Transmedia Education in a CLIL Paradigm: An Investigation into Bicultural Learning -- Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives -- Conclusions.
520 $a This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional stories-Star Wars-, to cover complex events-2014 Winter Olympic Games in Sochi-, or to involve a big audience such as in the case of advertisements-Coca-Cola-Happiness Factory "Open Happiness". This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula.
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