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Lead community fundraisingsuccessful...

Neugebauer, Linda Mareen.

Lead community fundraisingsuccessfully connecting people digitally /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Lead community fundraisingby Linda Mareen Neugebauer, Irene Zanko.
Reminder of title:	successfully connecting people digitally /
Author:	Neugebauer, Linda Mareen.
other author:	Zanko, Irene.
Published:	Cham :Springer International Publishing :2021.
Description:	xv, 188 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic fund raising.
Online resource:	https://doi.org/10.1007/978-3-030-77849-1
ISBN:	9783030778491$q(electronic bk.)

Lead community fundraisingsuccessfully connecting people digitally /
Neugebauer, Linda Mareen.

Lead community fundraisingsuccessfully connecting people digitally /[electronic resource] :by Linda Mareen Neugebauer, Irene Zanko. - Cham :Springer International Publishing :2021. - xv, 188 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Chapter 1. How digitalization is changing the world -- Chapter 2. Where are we currently in digital fundraising? -- Chapter 3. New digital world, new digital terms -- Chapter 4. All about lead community fundraising -- Chapter 5. Lead community -- Chapter 6. This is how lead community fundraising works: the campaign -- Chapter 7. This is how lead community fundraising works: the multi-cycle -- Chapter 8. This is how lead community fundraising works: the how to do guide -- Chapter 9. This is how lead community fundraising works: the team -- Chapter 10. This works in lead community fundraising: more than 20 international examples -- Chapter 11. The most important information -- Chapter 12. And what's next?.

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

ISBN: 9783030778491$q(electronic bk.)

Standard No.: 10.1007/978-3-030-77849-1doiSubjects--Topical Terms:

754861
Electronic fund raising.

LC Class. No.: HG177

Dewey Class. No.: 658.15224

Lead community fundraisingsuccessfully connecting people digitally /
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490 1 $a Management for professionals, $x 2192-8096
505 0 $a Chapter 1. How digitalization is changing the world -- Chapter 2. Where are we currently in digital fundraising? -- Chapter 3. New digital world, new digital terms -- Chapter 4. All about lead community fundraising -- Chapter 5. Lead community -- Chapter 6. This is how lead community fundraising works: the campaign -- Chapter 7. This is how lead community fundraising works: the multi-cycle -- Chapter 8. This is how lead community fundraising works: the how to do guide -- Chapter 9. This is how lead community fundraising works: the team -- Chapter 10. This works in lead community fundraising: more than 20 international examples -- Chapter 11. The most important information -- Chapter 12. And what's next?.
520 $a The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
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650 2 4 $a Entrepreneurship. $3 183598
650 2 4 $a Corporate Communication/Public Relations. $3 737145
650 2 4 $a Business and Management, general. $3 731433
700 1 $a Zanko, Irene. $3 897481
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