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Digital transformation in business (...

Bayrak Meydanoglu, Ela Sibel.

Digital transformation in business (theory/practice)

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital transformation in business (theory/practice)Ela Sibel Bayrak Meydanoglu ... [et al.].
other author:	Bayrak Meydanoglu, Ela Sibel.
Published:	New York :Peter Lang,2020.
Description:	188 p. :ill., digital ;24 cm.
Subject:	BusinessCongresses.Data processing
Online resource:	https://www.peterlang.com/document/1111357
ISBN:	9783631820896$q(electronic bk.)

Digital transformation in business (theory/practice)
Digital transformation in business (theory/practice)[electronic resource] /Ela Sibel Bayrak Meydanoglu ... [et al.]. - New York :Peter Lang,2020. - 188 p. :ill., digital ;24 cm.

"In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing, etc. The companies that fail to implement digital transformation will find it difficult to survive in the business. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues of digital transformation. The academic papers presented in the conference constitute the chapters of this book"--

ISBN: 9783631820896$q(electronic bk.)

LCCN: 2020935514Subjects--Topical Terms:

443284
Business
--Data processing--Congresses.

LC Class. No.: HF5548.2 / .D545 2020

Dewey Class. No.: 658.4038011

Digital transformation in business (theory/practice)
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520 $a "In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing, etc. The companies that fail to implement digital transformation will find it difficult to survive in the business. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues of digital transformation. The academic papers presented in the conference constitute the chapters of this book"-- $c Provided by publisher.
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