Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Handbook of research on retailing te...
~
Druica, Elena, (1971-)
Handbook of research on retailing techniques for optimal consumer engagement and experiences
Record Type:
Electronic resources : Monograph/item
Title/Author:
Handbook of research on retailing techniques for optimal consumer engagement and experiencesFabio Musso and Elena Druica, editors.
other author:
Musso, Fabio,
Published:
Hershey, Pennsylvania :IGI Global,2020.
Description:
1 online resource (xxiv, 571 p.)
Subject:
Retail tradeCustomer services.
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1412-2
ISBN:
9781799814139 (ebk.)
Handbook of research on retailing techniques for optimal consumer engagement and experiences
Handbook of research on retailing techniques for optimal consumer engagement and experiences
[electronic resource] /Fabio Musso and Elena Druica, editors. - Hershey, Pennsylvania :IGI Global,2020. - 1 online resource (xxiv, 571 p.)
Includes bibliographical references and index.
Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers.
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--
ISBN: 9781799814139 (ebk.)Subjects--Topical Terms:
782637
Retail trade
--Customer services.
LC Class. No.: HF5429 / .H28334 2020
Dewey Class. No.: 658.8/34
Handbook of research on retailing techniques for optimal consumer engagement and experiences
LDR
:03656nmm a2200253 a 4500
001
603445
003
IGIG
005
20211018174425.0
006
m o d
007
cr cn
008
211118s2020 pau fob 001 0 eng d
020
$a
9781799814139 (ebk.)
020
$a
9781799814122 (hbk.)
035
$a
(OCoLC)1120757228
035
$a
1101012109
040
$a
CaBNVSL
$b
eng
$c
CaBNVSL
$d
CaBNVSL
050
0 0
$a
HF5429
$b
.H28334 2020
082
0 0
$a
658.8/34
$2
23
245
0 0
$a
Handbook of research on retailing techniques for optimal consumer engagement and experiences
$h
[electronic resource] /
$c
Fabio Musso and Elena Druica, editors.
260
$a
Hershey, Pennsylvania :
$b
IGI Global,
$c
2020.
300
$a
1 online resource (xxiv, 571 p.)
504
$a
Includes bibliographical references and index.
505
0
$a
Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers.
520
3
$a
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--
$c
Provided by publisher.
650
0
$a
Retail trade
$x
Customer services.
$3
782637
650
0
$a
Customer relations.
$3
202164
650
0
$a
Consumer behavior.
$3
185170
700
1
$a
Musso, Fabio,
$d
1960-
$e
editor.
$3
745740
700
1
$a
Druica, Elena,
$d
1971-
$e
editor.
$3
745741
856
4 0
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1412-2
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
000000202176
電子館藏
1圖書
電子書
EB HF5429 .H28334 2020 2020
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1412-2
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login