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Cross-border e-commerce marketing an...

Bashaw, R. Edward, (1957-)

Cross-border e-commerce marketing and managing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cross-border e-commerce marketing and managingMd Rakibul Hoque and R. Edward Bashaw, editors.
其他作者:	Hoque, Md. Rakibul.
出版者:	Hershey, Pennsylvania :IGI Global,2021.
面頁冊數:	1 online resource (xvii, 349 p.)
標題:	Electronic commerceManagement.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2
ISBN:	9781799858249 (ebk.)

Cross-border e-commerce marketing and managing
Cross-border e-commerce marketing and managing[electronic resource] /Md Rakibul Hoque and R. Edward Bashaw, editors. - Hershey, Pennsylvania :IGI Global,2021. - 1 online resource (xvii, 349 p.)

Includes bibliographical references and index.

Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.

"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"--

ISBN: 9781799858249 (ebk.)Subjects--Topical Terms:

202881
Electronic commerce
--Management.

LC Class. No.: HF5548.32 / .C76 2021

Dewey Class. No.: 658.8/71

Cross-border e-commerce marketing and managing
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504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.
520 3 $a "This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"-- $c Provided by publisher.
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650 0 $a International trade. $3 183477
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