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Cross-border e-commerce marketing an...
~
Bashaw, R. Edward, (1957-)
Cross-border e-commerce marketing and managing
Record Type:
Electronic resources : Monograph/item
Title/Author:
Cross-border e-commerce marketing and managingMd Rakibul Hoque and R. Edward Bashaw, editors.
other author:
Hoque, Md. Rakibul.
Published:
Hershey, Pennsylvania :IGI Global,2021.
Description:
1 online resource (xvii, 349 p.)
Subject:
Electronic commerceManagement.
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2
ISBN:
9781799858249 (ebk.)
Cross-border e-commerce marketing and managing
Cross-border e-commerce marketing and managing
[electronic resource] /Md Rakibul Hoque and R. Edward Bashaw, editors. - Hershey, Pennsylvania :IGI Global,2021. - 1 online resource (xvii, 349 p.)
Includes bibliographical references and index.
Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.
"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"--
ISBN: 9781799858249 (ebk.)Subjects--Topical Terms:
202881
Electronic commerce
--Management.
LC Class. No.: HF5548.32 / .C76 2021
Dewey Class. No.: 658.8/71
Cross-border e-commerce marketing and managing
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Cross-border e-commerce marketing and managing
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[electronic resource] /
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Md Rakibul Hoque and R. Edward Bashaw, editors.
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Hershey, Pennsylvania :
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IGI Global,
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2021.
300
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1 online resource (xvii, 349 p.)
504
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Includes bibliographical references and index.
505
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Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.
520
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"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"--
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Provided by publisher.
650
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Electronic commerce
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Management.
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202881
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Internet marketing.
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208232
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International trade.
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Hoque, Md. Rakibul.
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900007
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Bashaw, R. Edward,
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1957-
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2
based on 0 review(s)
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電子館藏
Items
1 records • Pages 1 •
1
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Opac note
Attachments
000000202252
電子館藏
1圖書
電子書
EB HF5548.32 .C76 2021 2021
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2
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