國立高雄大學圖資館 |

Language: English

Back

The internet traphow the digital eco...

Hindman, Matthew Scott, (1976-)

The internet traphow the digital economy builds monopolies and undermines democracy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The internet trapMatthew Hindman.
Reminder of title:	how the digital economy builds monopolies and undermines democracy /
Author:	Hindman, Matthew Scott,
Published:	Princeton, NJ :Princeton University Press,c2018.
Description:	1 online resource.
Subject:	InternetEconomic aspects.
Online resource:	https://www.degruyter.com/isbn/9780691184074
ISBN:	9780691184074$q(electronic bk.)

The internet traphow the digital economy builds monopolies and undermines democracy /
Hindman, Matthew Scott,1976-

The internet traphow the digital economy builds monopolies and undermines democracy /[electronic resource] :Matthew Hindman. - 1st ed. - Princeton, NJ :Princeton University Press,c2018. - 1 online resource.

Includes bibliographical references and index.

Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

ISBN: 9780691184074$q(electronic bk.)Subjects--Topical Terms:

202418
Internet
--Economic aspects.

LC Class. No.: HC79.I55 / H56 2018

Dewey Class. No.: 384.3

The internet traphow the digital economy builds monopolies and undermines democracy /
LDR:02612cmm a2200289 a 4500 001 605751
003 OCoLC
005 20190528015621.0
006 m o d
007 cr cnu---unuuu
008 211203s2018 nju ob 001 0 eng d
020 $a 9780691184074$q(electronic bk.)
020 $a 0691184070$q(electronic bk.)
020 $z 9780691159263$q(hbk.)
020 $z 9780691184070
035 $a 1049568143
040 $a N $b eng $c N $d N $d EBLCP $d P@U $d JSTOR $d OCLCF $d IDB $d UPM $d NRC $d OTZ $d DEGRU $d BRX $d QCL $d SNM $d D6H $d AU@ $d OH1
050 4 $a HC79.I55 $b H56 2018
082 0 4 $a 384.3 $2 23
100 1 $a Hindman, Matthew Scott, $d 1976- $3 902120
245 1 4 $a The internet trap $h [electronic resource] : $b how the digital economy builds monopolies and undermines democracy / $c Matthew Hindman.
250 $a 1st ed.
260 $a Princeton, NJ : $b Princeton University Press, $c c2018.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
505 0 $a Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.
520 $a The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
588 $a Description based on print version record.
650 0 $a Internet $x Economic aspects. $3 202418
650 0 $a Information technology $x Economic aspects. $3 201206
856 4 0 $u https://www.degruyter.com/isbn/9780691184074