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Developer relationshow to build and ...

Lewko, Caroline.

Developer relationshow to build and grow a successful developer program /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Developer relationsby Caroline Lewko, James Parton.
Reminder of title:	how to build and grow a successful developer program /
Author:	Lewko, Caroline.
other author:	Parton, James.
Published:	Berkeley, CA :Apress :2021.
Description:	xvi, 306 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Computer softwareDevelopment
Online resource:	https://doi.org/10.1007/978-1-4842-7164-3
ISBN:	9781484271643$q(electronic bk.)

Developer relationshow to build and grow a successful developer program /
Lewko, Caroline.

Developer relationshow to build and grow a successful developer program /[electronic resource] :by Caroline Lewko, James Parton. - Berkeley, CA :Apress :2021. - xvi, 306 p. :ill., digital ;24 cm.

Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8.Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities -- Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you'll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you'll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.

ISBN: 9781484271643$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-7164-3doiSubjects--Topical Terms:

203501
Computer software
--Development

LC Class. No.: QA76.76.D47 / L48 2021

Dewey Class. No.: 658.4032

Developer relationshow to build and grow a successful developer program /
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505 0 $a Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8.Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities -- Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.
520 $a Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you'll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you'll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
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